MKTG 4630 - Exam 3

All of the following are examples of technology convergence except

Amazon Books Publishing

A(n) ________, in which the highest bidder wins, is the most common form of auction

English auction

________ is defined in the text as the average of prices for that product or service in a variety of dynamic and fixed-price markets around the world

Fair market value

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues

Net margin

________ refers to the use of the Internet to deliver entertainment services to the home

Over-the-top (OTT)

Google ________ is Google's version of Apple's iTunes store

Play

Which of the following statements illustrates the network effects that portals are subject to?

The value of the portal to advertisers and consumers increases geometrically as reach increases

Groupon is an example of local commerce

True

In the United States, the service sector accounts for about 75% of all economic activity

True

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade

True

Smartphones are an example of technological convergence

True

Sponsored community sites are network sites created by government, non-profit, or for-profit organizations

True

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

Content convergence describes convergence in the design, production, and ________ of content

distribution

Gross margin is defined as gross profit

divided by net sales revenues

All of the following types of auctions have a seller bias except

double auction

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs

equipment

All of the following are advantages of online retail except

faster delivery of goods

Threatening negative feedback in return for a benefit is an example of

feedback extortion

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n)

interest-based social network

All of the following are aspects of content convergence except

language

Which of the following would not be considered a current asset?

long-term investments

Traditional media programming offers

low user control and low user focus

Zinio is an example of which of the following?

magazine aggregator

Which of the following best describes the online newspaper industry's revenue model?

struggling to successfully implement a fee-based model

In a(n) ________ model, products are made prior to orders received based on estimated demand

supply-push

All of the following statements about the television and premium video industry are true except

the current transition to Internet delivery of television is leading to a decline in traditional television viewing

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing

utilization

The term demand-pull refers to

waiting for orders to be received before building a product

________ occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer

Channel conflict