MKTG Chapter 5 Quiz Study

Traditionally, consumers have received the most information about a product from______ sources - those controlled by the marketer. A)Commercial B) experiential C) experimental D)public E)personal

A) commercial

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process. A)motive B)learning C)personality D)attitude E)perception

A)motive

Simone bought two bottles of wine from two vineyards in Bordeaux. When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect? A)postpurchase behavior B)purchase decision C)situational analysis D)information search E)evaluation of alternatives

A)postpurchase behavior

_______ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself. A)Early mainstream adopters B)Lagging adopters C)Late mainstream adopters D)Early adopters E)Latent innovators

B)Lagging adopters

Which of the following statements about buying centers is true? A)The CEO of an organization is always the decision maker in a buying center. B)The buying center is not a fixed and formally identified unit within a buying organization. C)All buying centers involve formal participants. D)Roles in the buying center are specified in the organizational chart of a firm. E)An individual's role in a buying center does not change with time.

B)The buying center is not a fixed and formally identified unit within a buying organization.

GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) ________. A)intranet link B)company buying site C)product value analysis D)trading exchange E)search engine

B)company buying site

Which of the following is most likely the final stage of the business buying decision process? A)proposal solicitation B)supplier performance review C)product specification D)problem recognition E)order-routine specification

B)supplier performance review

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy? A)self-actualization B)safety C)social D)esteem E)physiological

C) social

________ is the degree to which an innovation appears superior to existing products. A)Complexity B)Divisibility C)Relative advantage D)Communicability E)Compatibility

C)Relative advantage

Which of the following is a personal factor that influences a consumer's buying behavior? A)social networks B)family C)life-cycle stage D)status E)motivation

C)life-cycle stage

When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in ________ between business and consumer markets. A)nature of the buying unit B)derived demand C)market structure D)types of decisions E)the decision process

C)market structure

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________. A)exclusive distribution channel B)dual distribution channel C)modified rebuy D)straight rebuy E)new-task situation

C)modified rebuy

What is the most important consumer buying organization in society? A)reference groups B)aspirational groups C)the family D)membership groups E)leading adopters

C)the family

________ refers to the unique psychological characteristics that distinguish a person or group. A)Status B)Attitude C)Lifestyle D)Personality E)Role

D)Personality

Electric cars are not considerably different or difficult to drive relative to gas-powered cars. However, this is not aligned with the perceptions or conceptual concerns held by the public about the new technology. This will likely slow the adoption rate due to the ________ of the innovation. A)communicability B)divisibility C)compatibility D)complexity E)relative advantage

D)complexity

A(n) ________ becomes a motive when it is directed toward a particular stimulus object. A)cue B)belief C)response D)drive E)attitude

D)drive

The most effective sources of information about a product are ________. A)public B)paid C)experimental D)personal E)commercial

D)personal

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________. A)late mainstream adopter B)lagging adopter C)early mainstream adopter D)innovator E)early adopter

E)early adopter

In a straight rebuy, a buyer ________. A)finds new ways to add value to the same product B)considers a product or service for the first time C)wants to obtain the same product from a lower-priced supplier D)needs a modified product to suit new requirements E)reorders something without any modifications

E)reorders something without any modifications

Many large buyers now practice ________, in which they turn over ordering responsibilities to their suppliers. A)proposal solicitation B)traditional procurement C)performance review D)supplier search E)vendor-managed inventory

E)vendor-managed inventory