mktg midterm
It is estimated that by 2026, B2B e-commerce will reach almost ________ in revenues.
$100 trillion
Which of the following statements about Bitcoin is not true?
Bitcoins are completely secure.
All of the following are open-source programming or scripting languages except:
ColdFusion
Which of the following statements about user generated content and creators is not true?
Creators can be considered a subset of influencers.
The attack against Dyn servers is an example of a(n):
DDoS attack.
Which of the following technologies is aimed at reducing e-mail address spoofing and phishing?
DMARC
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Each client added to the network increases the network's overall capacity and transmission speeds.
Which of the following is not an example of an on-demand service company?
Which of the following Facebook marketing features did Tonal use to motivate and interact with customers?
Facebook Groups
Which of the following is not a mobile messaging application?
Feedly
Which of the following is not a basic type of cloud computing service?
FiOS
Which of the following is not a major technology trend in e-commerce in 2022-2023?
Growth of the Internet of Things slows down.
Which of the following is an open-source software framework used to collect and analyze a company's big data?
Hadoop
________ is an open-source database that can store and analyze both structured and unstructured data.
Hadoop
Which of the following is most similar to Pinterest?
Which of the following is not an element of friction-free commerce?
It enables extraordinary returns on invested capital.
Which of the following is not part of the LAMP open-source web development model?
Microsoft IIS
equity crowdfunding
MyPoints
All of the following are proximity marketing technologies except:
NFC
________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
Nonrepudiation
Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
ODBC
Which of the following statements about equity crowdfunding is not true?
Only wealthy accredited investors can participate in equity crowdfunding.
Which of the following is the most commonly used server-side scripting language?
PHP
Which of the following protocols does Facebook use for more than 75% of its Internet traffic?
QUIC
Which of the following is a simple but powerful method for describing a firm's strengths and weaknesses?
SWOT analysis
All the following statements about symmetric key cryptography are true except:
The Data Encryption Standard is the most widely used symmetric key encryption system.
Which of the following is not true about mobile marketing?
The top three mobile advertising platforms, ranked in terms of mobile advertising revenue, are Google/YouTube, Meta, and Twitter.
MAEs are now more commonly referred to as:
Tier 1 ISPs.
Which of the following is a history of your actions on Facebook?
Timeline
All of the following are platforms for social e-commerce except:
Y Combinator.
The address used by a browser to identify the location of content on the Web is called:
a Uniform Resource Locator.
All of the following are basic functionality provided by web servers except:
a shopping cart.
All of the following are methods of improving the processing architecture of a website except:
adding web servers.
The Internet Layer of TCP/IP is responsible for which of the following?
addressing, packaging, and routing messages
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
Proxy servers are also known as ________ because they have two network interfaces.
application gateways
Snapchat's Lenses feature is an example of which of the following?
augmented reality
Advantages of dynamic page generation include all of the following except:
client-side execution of programming.
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
client/server computing
Which system functionality must your website have to be able to personalize or customize a product for a client?
customer on-site tracking
The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
decreased dramatically
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following is not an example of an access control?
digital signatures
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
disruptors.
The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.
domain name system
Which of the following types of crowdfunding involves people making contributions to others with no expectation of any return?
donor-based crowdfunding
All of the following are forms of display ads except:
e-mail.
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
enable individual customization of the product by consumers.
Go2Paper is an example of which of the following business models?
exchange
Which of the following is not a primary activity in a firm value chain?
finance/accounting
A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.
firewall
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators.
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
All of the following are features of WPA3 except:
it enables the creation of a VPN.
Which of the following is not a key element of an elevator pitch?
legal structure
Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
logical design
Which of the following is a physical place you visit in order to transact?
marketplace
All of the following were popular types of online marketing before 2007 except:
mobile marketing.
All of the following are website design features that annoy customers except:
multi-browser functionality.
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
Which form of testing compares a control page with one that is very different?
new concept test
In general, the key to becoming a successful content provider is to:
own the content being provided.
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
Which of the following details the actual hardware components to be used in a system?
physical design
Which of the following is an important societal issue related to e-commerce?
preservation of privacy
Confidentiality is sometimes confused with:
privacy.
Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
programmatic advertising
Which of the following is a set of rules for transferring data?
protocol
All of the following statements about public key cryptography are true except:
public key cryptography ensures authentication of the sender.
Asymmetric key cryptography is also known as:
public key cryptography.
Which of the following is another term for amplification?
reach
Portals primarily generate revenue in all of the following ways except:
sales of goods.
Which of the following forms of online advertising is expected to grow the most between 2022 and 2026?
search engines
Which of the following is not an example of malicious code?
sniffer
All of the following statements about e-commerce in the United States in 2021 are true except:
social e-commerce generated more revenue than mobile e-commerce.
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
spyware
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads.
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following is the best definition of transaction costs?
the costs merchants pay to bring their goods to market
All of the following statements about cookies are true except:
the data typically stored in cookies includes a unique ID and e-mail address.
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
Which of the following is not a concern about IoT?
the falling cost of sensors
If you want to determine the size of your website's audience, the metric you will use for the most accurate measurement will be:
unique visitors.
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
A ________ marketplace supplies products and services of interest to a particular industry.
vertical
Pinterest's Lens is an example of which of the following?
visual search
Almost 250 million individuals in the United States used tablet computer apps in 2022.
wikis.
All of the following are fixed price strategies except:
yield management.
All of the following statements about HTML5 are true except:
All of the following statements about HTML5 are true except:
Which of the following statements about the mobile platform is not true?
Almost 250 million individuals in the United States used tablet computer apps in 2022.
Which of the following is not considered a portal?
Amazon
Which of the following statements about Amazon is not true?
Amazon generates more U.S. mobile marketing revenues than Meta.
The Web runs in which layer of Internet architecture?
Applications layer
Which of the following did the Internet Advertising Bureau urge advertisers to abandon?
Adobe Flash
The average click through rate for search engine advertising is around:
2%
In 2022, about ________ of Internet users in the United States accessed the Internet solely using a mobile device.
20%
In the United States, about ________ of Internet traffic now occurs over Internet Protocol version 6 (IPv6).
20%
What was the approximate Internet penetration rate in 2022 for individuals that have attained less than a high-school education?
65%
Which of the following is not a true statement about the FTC's Endorsement Guides?
A brand is not liable for false or unsubstantiated statements made by an endorser.
