MKTG, NutriSystem Questions
NutriSystem uses direct-mail marketing for its products geared toward men. Which of the following is not an advantage of direct-mail marketing? a) It is less expensive than mass media. b) It allows easy measurement of results. c) It is personalized. d) It is flexible. e) It permits high target-market selectivity.
a) It is less expensive than mass media
NutriSystem includes Facebook, Twitter, blogs, and Instagram in its marketing strategy. This indicates that NutriSystem is involved in which type of marketing? a) Search engines b) Social media c) Direct-mail only d) Online-only e) E-tailer
b) social media
NutriSystem maintains a website that engages consumers and includes videos, blogs, activities, and other features that build closer customer relationships and generate engagement. This indicates that NutriSystem employs a(n) __________. a) brand community website b) email marketing portal c) online advertising website d) viral marketing program e) marketing website
a) brand community website
Which of the following was likely not a reason NutriSystem decided to use direct and digital media? a) Last year, mobile ad spending grew by 66 percent. b) Consumers spend more time and money online than ever before c) Online advertising spending has decreased dramatically in the last decade. d) Consumers spend less time and money online than ever before. e) It is estimated that, by the year 2019, 29 percent of total U.S. ad spending will be mobile advertising.
d) Consumers spend less time and money online than ever before.
As with many companies, NutriSystem's marketing strategy hopes to achieve a brand community. Which of the following would be an example of NutriSystem's brand community? a) It uses social media to post product pictures. b It offers free shipping to new customers. c) It utilizes mass email blasts. d) It uses online banner advertising. e) Its customer interaction through social media, blogs, and website content.
e) Its customer interaction through social media, blogs, and website content.
