MKTG Quiz CH10

exclusive

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, & Rolex for watches use ___________ distribution, giving limited number of dealers the sole right to sell products in a specified geographic territory

False

Introducing intermediaries into a distribution chain increases the number of direct channel transactions b/w a manufacturer and its customers (T or F)

False

Most producers sell their goods directly to final users (T or F)

a firm that provides technical expertise in the production of a product

This would be considered an upstream partner in a company's supply chain

multichannel distribution system

Victorias closet, a bohemian-style clothing store, sells its products through its online website, a catalog & specialty boutiques that target women. Which channel arrangement does this employ to distribute its products?

Horizontal marketing system

a channel arrangement in which 2 or more companies at one level join together to follow a new marketing opportunity is referred to as a ____________

disintermediation

changes in technology & explosive growth of direct and online marketing are having profound impact on the nature & design of marketing channels. One major trend is toward ________ insofar as product/service producers cut out intermediaries & go directly to final buyers

this is true of a conventional distribution channel

each channel member is acting as a separate business unit trying to maximize its own profits

True of vertical marketing

it has one channel member owning all the other channel members or has contracts with all other channel members

true of an intensive distribution strategy:

it strives to make products available where and when consumers want them

supply chain management

managing upstream and downstream value-added flows of materials, final goods, and related info among its suppliers, the company, resellers & final consumers is known as ___________.

contractual vertical

more than 80% of McDonald's worldwide are owned and operated by franchises. This illustrates a(n) _________ marketing system

False

the goal of any logistics system should be to maximize sales, not profit (T or F)

value delivery network

A ________ is made up of a company, its suppliers, distributors, & customers who "partner" with each other to improve the performance of the entire system