mktg test 3
Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the _____ stage of the product life cycle as possibilities for elimination.
decline
When are marketers least likely to change a product's design, style, or other attributes?
decline
a specialty product
required purchase planning, and the buyer will not accept substitues
during the maturity stage
some competitors are forced out
Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix
depth
procter and gamble makes at least eight different laundry detergents. this is most relevant to the issue of
depth of product mix
Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?
lowering prices after developmental costs have been recovered
A common business objective of the ___________ stage of the product life cycle is to generate cash flow.
maturity
Heinz promoting its vinegar as an effective cleaner for wall, glass, and kitchen and bathroom surfaces would most likely be a strategy for the _____ stage of the product life cycle.
maturity
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ___________ stage of the product life cycle.
maturity
Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
maturity
sara lee corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. these products make up sara less product
mix
during the introduction stage of a successful product, the profits are usually
negative and increasing
Marketers at Starbucks have generated several ideas for new food products. Management has assessed whether these ideas are consistent with Starbuck's objectives and resources. Several product ideas were dropped after this analysis. The next stage of development for the remaining product ideas is
concept testing
A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.
true
The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.
false
The phase-out approach to product deletion exploits any strengths left in the product.
false
The phase-out approach to product deletion involves a process of continuous price increases to make as much profit as possible before the product is finally priced out of existence.
false
The two major product categories are business and institutional.
false
The width of a product mix refers to the number of generic products offered by a company.
false
To manage products effectively, the product manager must be independent of other departments.
false
Unfinished furniture is considered to be a convenience product because it is relatively inexpensive.
false
a buyer becomes aware of the product during the evaluation phase of the product adoption process
false
concept testing gives reliable feedback, but at a relatively high cost
false
concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions
false
firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development
false
functional modifications make an existing product more durable
false
line extensions are less common than other new products because line extensions are more expensive and more risky
false
new products are classified solely as innovations that have never been sold by any organization
false
new-product development does not include planning for advertising
false
product managers are most useful in the development of new products
false
product support services are important mainly for products that are mechanical in nature
false
quality modification of an existing product aims at changing the products safety, convenience, or versatility
false
quality modifications never seek to reduce product quality
false
sales personnel are an external source for new product ideas
false
test marketing is an extension of the product screening process
false
test marketing should be conducted when a product has been given a low probability of success
false
the concept of product quality is the same from consumer to consumer and from consumer markets to organizational markets
false
the majority of new-product projects initiated by major companies reach the commercialization stage
false
trial is the first stage of the product adoption process
false
venture team members usually come from the same functional areas within the firm
false
all of the following are reasons why new products fail except
followed a systematic plan
During the growth stage of the product life cycle, marketers must
fortify the product position
changes that affect a products versatility, effectiveness, convenience, or safety are called ______ modifications
functional
When Conair adds an electrical component that automatically shuts off its curling irons when they have been left on for more than one hour. This improvement would best be classified as a(n)
functional modification
A product mix is the composite or total group of products that an organization makes available to customers.
true
A product's classification can influence its price, distribution, and promotion.
true
A service is intangible and is the result of the application of human or mechanical efforts to people or objects.
true
Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.
true
Communicating product benefits to consumers is very important in the introduction stage.
true
after a company has created a prototype during the product development stage, its performance, or _____ must be tested
functionality
which of the following is most likely to be considered a convenience good
gatorade
often, a new product is launched in stages during commercialization. this gradual introduction of the product is known as
roll-out
Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.
true
Many products never get beyond the introduction stage
true
New products seldom generate enough sales to bring immediate profits.
true
Process materials are used directly in the production of products.
true
Procter & Gamble has a wider product mix than does Baskin Robbins.
true
Profits decline in the maturity stage, largely because of increased competition.
true
Service, repair work, and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.
true
Strategies relating to price become more mixed during a product's maturity stage.
true
Supporting services, such as installation and guarantees, are part of a product.
true
Systematic reviews of a company's product mix aid in determining when product deletion is necessary.
true
The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.
true
The buyer's intent can determine whether an item is classified as a consumer or a business product
true
The depth of a product mix is measured by the average number of product types in a product line.
true
Use of the product is the most important means of distinguishing consumer products from business products.
true
Warranties and customer training are examples of customer services.
true
a brand manager is a type of product manager
true
a product need not be a physical product
true
a venture team has the authority to execute plans for the development of products
true
advertising used in the decline stage may prolong the life of the product
true
an important question in the business analysis stage of a new-product development is, "will this product meet our profit goal?"
true
automobile makers rely heavily on aesthetic modifications
true
brand and product managers operate cross-functionally
true
bread is usually a convenience product
true
business analysis provides a tentative sketch of a products profitability
true
consistency of product quality means giving consumers the quality they expect every time they purchase a product
true
designing a product that customers perceive as different from competing products is an example of product differentiation
true
during the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled
true
estimates of sales are an important component of business analysis
true
functional modifications help an organization achieve and maintain a progressive image
true
functional modifications usually require that the product be redesigned
true
how a pair of jeans looks, regardless of the price, is an example of styling
true
if you buy mcdonalds french fries in fort collins, colorado, and later buy McDonald's French fries in College Station, Texas, you expect them to be of the same quality. This is referred to consistency of quality.
true
many of the so-called new products that are launched each year are in fact line extensions
true
many products are in the maturity stage of the product life cycle
true
price cuts are typical in a products growth stage
true
product managers can be responsible for a single product, a product line, or several products
true
promotion decreases in importance during a products decline stage
true
relatively few product ideas are put into the product development stage
true
sales peak in a products maturity stage
true
sellers can sometimes prolong a product's life cycle
true
sometimes new marketing channels open up in the decline stage
true
test marketing is a sample launching of the entire marketing mix
true
test marketing is used by companies of all sizes, primarily because of the perceived risk of product failure on the open market and the associated consequences
true
the business analysis stage of new-product development exports how well the new product fits with the firm's existing product mix
true
the major drawback in suing aesthetic modifications is that their value is determined subjectively
true
the product development stage determines the technical feasibility of producing the new product
true
the runout approach to product deletion is used for technologically obsolete products
true
the sum of all the products physical characteristics is called product quality
true
there is no best approach to managing products
true
time spent in test marketing can benefit a firm's competitors
true
venture teams work outside of established organization division
true
when an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed
true
A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.
true
nick arnolds towing service would be best described as an BLANK product
unsought
when a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as
unsought products
buyers do not compare alternatives when shopping for BLANK products
speciality
business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and
MRO supplies
a light bulb can be considered all of the following except
a consumer product if it is used to light the office of the board of directors
A product line is defined as
a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
which of the following is the best example of a functional modification
a smoke alarm is modified to be more sensitive to smoke at farther distances
If Conway School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools, this modification is most likely to be viewed as a(n) __________ modification.
aesthetic
the difference between absolute and relative product failure is
absolute product failure results in a loss on the investment and is deleted from the product mix, whereas relative product failure results in a small profit, and improvements or repositioning can create success later.
a distributor of plumbing supplies purchases a desktop computer to aid in inventory control. this computer is an example of which type of business product?
accessory equipment
business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called
accessory equipment
A company wanting to maintain market share during the maturity stage requires moderate to large
advertising expenditures
Sony's design of its new plasma television sets with smoked-glass control panel covers and other visual changes would be classified as a(n) ___________ modification.
aesthetic
changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called _____ modifications
aesthetic
If buyers choose certain types of products by the way they look, smell, taste, or sound, marketers should focus most on appropriate
aesthetic modifications
three major ways to modify a product include
aesthetic, quality, and functional changes
a product mix is best described as
all products offered by a firm
according to the text, a product is defined as
anything the customer receives in exchange
what are a marketing manager's two options during the decline stage
attempt to postpone the decline or accept its inevitability
An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
awareness
An individual moves into the adoption stage of the adoption process at the point when he or she
begins using that specific product
if Megan roberts were given total marketing responsibility over Diet Cherry 7Up, she would hold the position of _____ manager
brand
"Is the demand strong enough?" is a question that marketers ask during the ___________ phase of new-product development.
business analysis
Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?
business analysis
The product deletion process is similar to the ___________ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.
business analysis
breakeven analysis is a tool that marketers are likely to employ during the _______ stage of the product development process
business analysis
during which stage of new-product development does the firm consider profitability?
business analysis
the intangible products that most organizations use in their operations are called
business services
marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during
product development
which of the following is not a business product
calculators bought to help individuals complete their personal federal income tax forms
business products are
classified according to their characteristics and intended uses
Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Genie-Vac. They are in the ____ phase of the new-product development process.
commercialization
When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ___________ phase of the new-product development process.
commercialization
one disadvantage of test marking a new product is that
competitors may copy the product
a set of bose car speakers sold to ford for use in the production of a hybrid escape, would be an example of a
component part
although they become part of a larger product, BLANK can often be easily identified and distinguished on the larger product
component parts
Schwinn adds features to its bicycles no other companies offer in order to create
product differentiation
The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
concept testing
questions such as "how often would you buy this product" and "which features are of little or no interest to you" are often proposed during
concept testing
which of the following is the stage of the new-product development process where customers are first exposed to the new product idea
concept testing
which of the following phases of new-product development is likely the least costly for the firm?
concept testing
the ability of a product to provide the same level of quality over time is called
consistency
which of the following statements does not apply to convenience goods?
consumers are brand loyal to convenience products and are not likely to substitute other brands
To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
consumers perceive all products in a market to have essentially the same quality, design, and features
dannon yogurt represents what type of product for most consumers?
convenience
energizer batteries would be classified as which type of product
convenience
Best Buy differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. Best Buy is differentiating through
customer services
When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's
design, styling, and features
Cadillac recognized it needed to revitalize its brand and attract different market segments. These are indications that Cadillac's products were primarily in the ______ stage of the product life cycle.
decline
Dish Network satellite TV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ___________ stage of its life cycle.
decline
The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.
decline
quality modifications are changes that relate to a products
dependability and durability
the members of a venture team come from
different functional areas of an organization
the depth of a product mix is measured by the average number of
different products offered in each product line
When Sony realized its CD players were in the decline stage, it decided to immediately withdraw all of its marketing support from these declining products, an approach known as
divesting
___________ and ___________ are important characteristics of quality for consumer markets, and ___________ and ___________ are important characteristics of quality for business markets.
ease of maintenance/company reputation; durability/technical suitability
sales usually start to decline during the ________ stage of the product life cycle
end of the maturity
When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?
evaluation
all of the following are major steps in developing new products except
evaluation of competitors' efforts
a runout policy of product deletion
exploits any strengths left in the product
Which of the following is not a stage in the buyer's product adoption process?
exploration
"Business Services" is not a category or type of business product.
false
A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.
false
A runout approach to product deletion lets the product decline without changing the marketing strategy.
false
A seller's profits peak in the maturity stage of a product's life cycle.
false
Accessory equipment becomes a part of the finished product.
false
Buyers want to exert only minimal effort to obtain shopping products
false
Component parts usually need to be processed significantly before they are used in production.
false
Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.
false
Delivery, installation, financing, repair, warranties, and guarantees are all examples of product features.
false
Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.
false
During a product's maturity stage, all sales promotion efforts are focused on consumers.
false
During the growth stage, promotion costs rise as a percentage of total sales.
false
Intensive competition causes price increases during the growth stage of the product life cycle.
false
Obtaining a specialty product involves a considerable amount of comparison activity.
false
Per-unit gross margins on convenience products are relatively high.
false
Product design is the process of creating and designing products so that consumers perceive them as different from competing products.
false
Product mix refers to a related group of products in the product line.
false
The core product element of the total product can include installation, delivery, training, and financing
false
The decision to drop a product should always be a unanimous decision of the management team.
false
The dropping approach to product deletion generates a sales spurt just before removing the product from the market.
false
The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.
false
The marketing mix should be left alone during the maturity stage of the product life cycle; tampering with it may bring an early death to the product.
false
Achieving greater penetration of the market is typically a business goal during the ___________ stage of the product life cycle.
growth
Aggressive pricing is typical during the ___________ stage of the product life cycle.
growth
An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle?
growth
Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?
growth
Which stage of the product life cycle begins when a business reaches the breakeven point with the product?
growth
in which stage of the product life cycle do profits begin to decrease?
growth
in which stage of the product life cycle do profits peak?
growth
A firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one that requires fewer resources. This approach is called
harvesting
an BLANK is a concept, philosophy, or image
idea
Outback Steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the __________ phase of new-product development.
idea generation
When marketers at Nabisco meet to identify the types of snacks that young people want, they are engaging in which phase of new-product development?
idea generation
MADD is a nonprofit organization that primarily markets
ideas
When banks add new services during the maturity stage, the objective they are most likely trying to achieve is
increasing their share of the customer
Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of
ineffective branding
a genuinely new product--like the iPhone once was-- offers
innovative benefits to consumers
Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and
innovators
a _____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization
product manager
facilities, factories, and production lines with very large equipment are all classified as
installations
large tools and machines used in a production process for a considerable length of time are classified as
installations
tojitos mexican restaurant purchased several large ovens for use in remodeling its kitchens. these ovens are an example of which type of business product?
installations
Sales start at zero and profits are negative during the ____ stage of the product life cycle.
introduction
the four major stages of a product life cycle include
introduction, growth, maturity, and decline
the test-marketing stage
is a sample launching of the entire marketing mix
which of the following is a disadvantage of gradually introducing a new product to market?
it allows competitors to monitor the results of the new product
If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ___________ to reduce the validity of the other firm's results.
jamming
competitive interference with a test-marketing program is called
jamming
The last group to adopt a new product, _________, is oriented toward the past and is suspicious of new products.
laggards
Victor thinks that a Lexus coupe is a quality vehicle, yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of _____ is relative or difficult to describe without a basis of comparison.
level of quality
An ______ is the development of a product that is closely related to one or more products in the existing product line but is designed specifically to meet somewhat different needs of customers
line extension
if the manager of Cool Whip were to introduce an orange-flavoered Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of
line extension
coca-cola has expanded to diet coke, cherry coke, and caffeine-free coke, to name a few. these are examples of
line extensions
__________ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.
line extention
Brunswick's bowling balls, bowling bags, and shoes are individual product ___________ for this sporting goods manufacturer.
lines
the width of a product mix is measured by the number of product
lines a company offers
dropping an unprofitable product immediately is the best strategy when
losses are too great to prolong the products life
shopping products have a BLANK inventory turnover and need BLANK distribution outlets than convince goods
lower, fewer
Kyle Bolger of U.S. Hospital Supply Corporation has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities. Kyle's job is that of a(n)
market manager
The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ___________ stage of the product life cycle.
maturity
When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ___________ stage of the product life cycle.
maturity
Which stage of the product life cycle is characterized by intense competition?
maturity
product deletion
may be opposed by management
Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Luis will return to the accounting department. His present position can be described as a
member of a venture team
In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and
modification should make the product more consistent with customers desires
product deletion can best be described as the process of deleting a product from the product mix when it
no longer satisfies a sufficient number of customers
introducing new products is risky and so is
not introducing new products
If Ford adds a driver-side sliding door, side impact airbags, and a small television with DVD player to its Freestar Minivan, it is differentiating its product based on
product features
a brand manager in a multi product firm would be responsible for
performance of a specific brand
Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called
phase out
If 7-UP decides Diet 7-Up with Vitamins is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy, it is using a ____ deletion strategy.
phase-out
When Jones' Soda launched its Turkey Gravy flavored soda, it was hoping to take advantage of the short-lived clear-products fad. By the time it launched the soda, the fad for quirky soda flavors had already waned, and customers were no longer clamoring for these type of products. The reason this product failed is
poor timing
which of the following is the most typical example of a new product introduction?
pringles sold in snack sized containers
products used directly in the production of a final product but are not easily identifiable are categorized as
process materials
if kraft general foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of _____ manager
product
"how much quality should we build into the product?" is a question that marketers ask during the _____ phase of new-product development
product development
After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.
product development
As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?
product development
The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is
product development
ideally, test marketing should follow which stage in the new-product development process
product development
three major ways in which marketers engage in product differentiation are
product quality, product design and features, and product support services
if Hewlett-Packard provides its customers with a help line for computer questions and problems, it is differentiating itself through
product support services
the overall characteristics of a product that allow it to perform as expected in satisfying customer needs is
quality
which of the following types of product modifications inevitable tend to cause firms to reduce costs in some of the organization
quality
Bauman Flooring found a supplier of very inexpensive fibers that could be used to produce low-grade carpeting at a very low cost. Because Bauman had been facing stiff competition in the medium-grade carpet industry, it started using the new material in all of its carpeting and reducing its prices. This is an example of a(n)
quality modification
A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a
radically new product
minerals, chemicals, timber, and agricultural precepts are considered
raw materials
Elena recently purchased a pair of sunglasses because she liked their quality, styling, and price. Her friend Katie purchased an almost identical pair, except that Katie's sunglasses had the name "Armani" imprinted on the side. Elena probably based her purchase decision on ___________, whereas Katie apparently based her decision on ___________.
real product differences, perceived product image
functional modifications usually require that the product be
redesigned
convenience products are
relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort
A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a _____ for its new variety of Doritos.
roll-out approach
during the decline stage of the product life cycle,
sales rapidly decrease
A group of managers has been assigned the task of developing a new product, has listed several good ideas, and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?
screening
What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?
screening
compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase
screening
concerns about cannibalization of current product sales must be addressed in the _____ phase of the new-product development process
screening
gap clothing stores sell primarily what type of products?
shopping
products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called BLANK products
shopping
shannon hill need to buy an airline ticket to visit her parents. she called several airlines to compare rates and chose a flight on a southwest air lines because, for comparable prices, it had a better reputation for service. for shannon, this flight is an example of which type of product?
shopping
david wilson is an avid collector of major league baseball memorabilia. he greatly desires to own the "special" bat that god the slugger sammy sosa a seven-game suspension due to its illegal contents. this is an example of a BLANK product
speciality
as beth and rob barker search for a new home, they are interested only in houses built by a particular builder. this purchase is characteristic of an BLANK product
specialty
the carsons are going on a vacation back to Texas. when they lived there, gwen carson loved blue bell cookies. blue bell is sold only in texas. she plans to buy two boxes at the first tore she visits after they arrive. for Gwen, blue bell represents a BLANK product
specialty
which of the following is best definition of product features?
specific design characteristics that allow a product to perform certain tasks
a product item is best described as a
specific version of a product
a suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firms product mix, is called a
systematic review
Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ___________ stage of the new-product development process.
test marketing
Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the __________ phase of the new-product development process.
test marketing
product failure is a concern of all marketers. which of the following phases of new-product development is best able to measure this concern?
test marketing
sales and cost analyses occur most frequently in what stage of the new-product development process?
test marketing
select the true statement concerning test marketing
test marketing is a limited introduction of the product in areas chosen to represent the intended market
the major drawback to using aesthetic modifications is
that the value of the modification is determined subjectively
in product modification, the first issue to consider is whether
the product is modifiable
Why are line extensions more common than new products?
they are less expensive and lower-risk
PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?
tourism is a major industry in the area
which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?
traveler's insurance umbrella
When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ___________ stage of the product adoption process.
trial
When Saturn offers to let qualified buyers test drive the new Saturn SKY roadster, the dealer is trying to stimulate which stage of the product adoption process?
trial
to make intangible products more tangible or real to the consumer, marketers often
use symbols or cues to help symbolize product benefits
Elizabeth from marketing, Manuel from finance, Tony from production, Cynthia from engineering, and Alexandra from research and development were put together by their company to develop a new low-calorie, high-nutrition snack treat. These five people are a(n) __________ at their company.
venture team
The following organizational approaches accomplish tasks necessary to develop and manage products: market manager approach, product manager approach, and the _________ approach.
venture team
early in the commercialization phase, marketers must make decisions about
warranties, repairs, and replacement parts
One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix
width
what measure of the product mix involved the number of product lines a company offers?
width
what is the primary distinction between a line extension and a product modification?
with product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension
products are relatively inexpensive and frequently purchased with minimal effort are classified as BLANK products
convenience
As Jessica enters Best Buy's car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with TV display. She answers that she didn't know that this type of phone accessory for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
awareness
an accountant buys a supply of pencils to be used in calculating the taxes of other business firms. based on this information, pencils in this case would be considered what type of product
business
as the production manager of an engineering firm, you went out and bought a metal cutting machine. what you have purchased ca best be classified as a
business product
products are classified as being business or consumer products according to the
buyer's intended use of the product
megan avakain, who works as a purchasing agent for greyhound transport, buys carpeting for use in an office area at greyhound. what determines whether this carpeting is a consumer or business product?
buyers intended use of the product
which of the following is always used to determine the classification of a good
buyers intent for using the product
Which of the following best defines the interest stage in the product adoption process?
the buyer seeks information and is receptive to learning about the product