Module 4: The Environment Questions

The rise of Civil Rights movements during the 1950s and 1960s and again during the 2020s illustrates a(n)_______ .

Cultural trend

____________________ refers to changes in targeted segments' customer attitudes, likes/dislikes, and preferred lifestyles.

Customer trends

What environmental trend is contributing most to the increasing loneliness of American teenagers?

Decrease in human-to-human connectedness

Which word or phrase describes an entity that should be included inside macro-environments?

Demographics

What strategic phrase most suggests that if marketers get and stay ahead of demographic trends it will be difficult for them to lose?

Demographics are destiny

What famous brand was used to illustrate the point that "marketers should own the trend when the trend's their friend?"

Dockers

Which answer represents/captures an important environmental dimension?

Each answer represents/captures an important environment dimension (correct)

___________________________ consists of the surroundings in which people, animals, plants and organizations strive to thrive.

Environment

The process of observing, researching, and interpreting various, almost inevitably, uncontrollable environment trends that might impact an organization, is known as:

Environmental scanning

The purpose of is to identify trends that pose opportunities or threats that increase or decrease marketers' survival and future success prospects.

Environmental scanning

_______________________________ helps firms identify trends that can create opportunities or threats for a strategic organization.

Environmental scanning

Which statement is true about environmental scanning?

Environmental scanning can be used to generate actionable market information that strategic planners can use.

__________ are trends that are breaking badly for marketers because they degrade the success prospects of their current strategic marketing plans or future strategic marketing plans that marketers could develop. Stated differently, existing or emerging environmental trends moving against the best interests of individual marketing organizations or entire marketing sectors.

Environmental threats

______________________ can be both positive for one SBU in the organization and negative to another SBU inside the same firm.

Environmental trends

Dynamic changes, when integrated into new products, are always perceived as fresh and exciting outcomes by customers (and prospective customers). This is the primary reason why marketers should always seek to introduce the most innovative products.

FALSE

Macro-environments consist of organizations' (a) customer relationships; (b) relationships with suppliers and other marketing intermediaries (together, summarized as the supply chain); (c) competitors; (d) relationships with various publics (i.e., stockholders, public interest groups—who may or may not support what the firm is doing or plans to do), and so forth.

FALSE

Micro-environments are easy to control, while macro-environments are not controllable.

FALSE

What season is the most common time for consumers to make new resolutions?

Fall

Changes do not always represent progress, but change is always necessary:

For progress to occur

New products that are most likely to succeed are those that are:

Fresh and Familiar

Who wrote: "The only constant is change"?

Heraclitus

What trend did Levi respond to when the jeans maker and marketer introduced Dockers during 1986?

What trend did Levi respond to when the jeans maker and marketer introduced Dockers during 1986?

When a collective group's attitudes and beliefs change environmental dimension has been altered?

cultural trends

Which type of environment is the most manageable for marketers as they strategically plan, establish and manage key relationships?

micro-environment

Who said that Elvis Presley, the singer, was the greatest American sociocultural-consumption force during the twentieth century?

Leonard Bernstein

What factor has functioned as the most dominant force that has contributed to a deluge of unhappiness (or dissatisfaction) among women about their weight?

Marketers

The primary marketing consequence that has arose dud to the environmental trend that American men are graduating from college at materially lower rates than American women is that:

Marriage is experiencing an open retreat.

The word obese is generally used to describe people who are dangerously (for their own health) overweight. Growing amounts of obesity is definitely an American environmental trend. According to the book, ___ of Americans are obese.

More than 1/3

Opportunities are environmental trends that are:

Moving in favor of the best interests of the firm.

What product category changed everything, culturally-speaking, during the 1950's and 1960's?

Music

A current US environmental trend that provides an opportunity for marketers that are promoting exercise and fitness solutions is the increasing percentage of American adults that are _________________ or ______________.

Overweight or obese

What famous dead European/American male wrote (and is famous for having said) "the only constant is change."

Philosopher Heraclitus (no, not Hercules) (correct)

Is the NFL (the National Football League) primarily a service or a product?

Service (Correct) Product

Defined technically, environmental-scanning entails observing, researching, and interpreting various, almost inevitably uncontrollable environment trends that might impact an organization. Explained more practically, environmental-scanning is a process that entails continuously monitoring firms' external and internal environments

TRUE

Environmental trends are patterns of gradual or more rapid change unfolding along an environmental dimension.

TRUE

Laws and regulations affect marketing mix activities.

TRUE

On any given day, more than half of the women in the US are dieting.

TRUE

The fact that so many young people lay around "watching Netflix and becoming obese" represents both an environmental threat and an environmental opportunity.

TRUE

Which marketing law did Levi Strauss and Co exploit when the marketer introduced Dockers casual slacks?

The Law of Category

Every firm must make its plans and execute its decisions in light of what is happening in its micro- and macro-environment. You already knew this. You should also know that:

The micro-environment exists inside the firm, the macro-environment exists outside the firm.

The phrase "replacement rate" is a measure that indicates:

The number of babies each woman needs to birth to replace a county's population.

According to this book, "First-in-the-Mind" is the:

Third Marketing Law

Is the following environmental threat or opportunity to U.S. funeral home marketers? The cultural and social trend that clearly suggests cremation is becoming more acceptable to families.

Threat

The emotion that people typically experience when they confront change is:

1.Fear 2.Thrill 3.Excitement 4.Anxiety 5.All of the above (correct)

In an effort to revive fragmenting audiences (or target segments) brand managers can engage in:

1.Repositioning 2.Rebranding 3.New product development 4.Revised promotional strategies 5.All of the above are true (correct)

According to Time Magazine, what percentage of Americans is overweight or obese?

71%

Women have long since graduated from college at higher rates than men. The most compelling consequence of this environmental trend is:

A reduction in marriage rates

The phrase Demographic Winter refers to:

Birth rates falling below replacement rates, contributing to economic stagnation or recession.

The term Demographic Winter refers to:

Birth rates falling below replacement rates, developing economic stagnation or recession.

In modern English the ancient Greek word demos, which is frequently used today, means:

Common people