Monroe's Motivated Sequence

Step 1: Attention

Addresses listeners' core concerns, making the speech highly relevant to them.

Motivated sequence pattern of arrangement

An organizational pattern for a persuasive speech based on a five-step process developed by Alan Monroe that begins with arousing attention and ends with calling for action

What are the 5 Steps?

Attention, Need, Satisfaction, Visualization, and Action

Step 3: Satisfaction

Identifies the solution. This step begins the crux of the speech, offering the audience a proposal to reinforce or change their attitudes, beliefs, and values regarding the need at hand.

Step 2: Need

Isolates the issues to be addressed. If you can show the members of an audience that they have an important need that must be satisfied or a problem that must be solved, they will have a reason to listen to your propositions.

Step 4: Visualization

Provides the audience with a vision of anticipated outcomes associated with the solution. The purpose of this step is to carry audience members beyond accept feasibility of your proposal to seeing how it will actually benefit them.

Step 5: Action

Speaker asks the audience members to act according to their acceptance of the message. This may involve reconsidering their present way of thinking about something, continuing to believe as they do but with greater commitment, or implementing a new set of behaviors.