MORE unit2 jomc101 exam2

During the 2012-2013 season, NCIS on CBS drew an average audience of about _______.

22 million

Why have TV broadcasters been threatened by cable?

Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming.

CATV Stand for "cable access TV"

False

In the first years of television, cities that had operating television stations saw an increase in people going to movie theaters, more people going to nightclubs, and more people checking out library books.

False

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.

True

Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers

True

In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.

access channels

Below-the-line costs for a TV program include the ______.

camera crew

Which of the following is a way cable channels have achieved success?

catering to audiences with specific interestes

What is the difference between a common carrier and an electronic publisher?

common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels.

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

decreasing length of tv shows allowing fewer ads to go to any one sponsor

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."

financial indication and syndication rules

Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.

fourth screens

One potential drawback for consumers who use a DVR (digital video recorder) is that ______.

marketers might be able to see what you watch

In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.

new york theater

Which of the following is the best way to erase the losses of deficit financing for a TV show?

selling the program into rerun, or off network syndication

According to the textbook, which of the following statements about television news is true?

since the 1960s, tv has been more reliable than print

Which of the following statements about the three traditional major broadcast networks (NBC, CBS, ABC) is true?

they remain attractive business investments despite losing viewers to cable and other technology

In a situation comedy, ______.

viewers consider themselves smarter than the characters