MRKT 640 Consumer Behavior Module 3
Which of the following is a factor determining a reference group's influence on a consumer?
A. Whether or not the product is necessary B. Whether the use of the product or brand is visible to the group C. The degree of commitment the individual feels to a group D. The individual's confidence in the purchase situation E. All of these choices are correct Answer: E. All of these choices are correct
Which type of reference group influence do marketers use when developing advertisements?
Answer informational, normative, and identification
By 2040, what percentage of the U.S. population will be made up of non-European ethnic groups?
Answer: 48
In experiments, the power of groups to influence an individual to agree with the incorrect judgment of the others is known as the
Answer: Asch phenomenon
__________ subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.
Answer: Ethnic
Which of the following was the source of the most immigrants into the United States in 2016?
Answer: Latin america
Which of the following is considered an "Older" (i.e., > 64) stage of the household life cycle?
Answer: Single III
Online information created by social media users about a brand to inform consumers is known as
Answer: consumer-generated content
Which of the following is not considered a "Middle-aged" (i.e., 35-64) stage of the household life cycle?
Answer: empty nest II
When a couple has children, expenditures on which of the following do not usually decrease?
Answer: health care
Which of the following is the largest ethnic subculture in the United States?
Answer: hispanic
Which of the following is predicted to be the fastest growing ethnic group in the United States between 2020 and 2040?
Answer: hispanics
Most families pass through an orderly progression of stages, each with its own characteristics, financial situation, and purchasing patterns, which is the basic assumption underlying the __________ approach.
Answer: household life cycle (HLC)
Valerie and her family are members of the Baptist Church. They have accepted the Baptist Church's values as their own and behave in a manner consistent with the Church's values because their values and the Church's values are the same. Which type of influence does the Church possess with respect to Valerie and her family?
Answer: identification
Which type of reference group influence occurs when individuals have internalized the group's values and norms?
Answer: identification
Jamarcus was his collegiate chapter's delegate at a national conference of a professional business fraternity, Phi Chi Theta, in which he is a member. When the business meeting was conducted, parliamentary procedure was used, and Jamarcus was not familiar with this. Thus, he looked to the others to learn how he should behave in this situation. What type of influence does this reference group exhibit?
Answer: informational
Fifty percent of females classified as "Single I"
Answer: live with others
Which stage of the household life cycle is made up of people between the ages of 35 and 64 who have never married and those who are divorced and have no child-rearing responsibilities?
Answer: middle-aged single (or single II)
"A woman who has had biological children with more than one partner" reflects the concept of:
Answer: multi-partner fertility
Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?
Answer: normative
For which product category would a reference group's influence be strongest?
Answer: running shoes
Mike is a 23-year-old recent college graduate and is starting his career as a pharmaceutical sales representative. He will be living in an extended-stay hotel in the city where he will undergo training, but once he finishes that, he plans on renting a nice apartment with a friend of his from college. He also wants to purchase a sports car and save money for a ski vacation next year. To which stage of the household life cycle does Mike belong?
Answer: single I
Which HLC group is basically the unmarried members of the Generation Years?
Answer: single I
A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n)
Answer: subculture
Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as
Answer: subcultures
Normative influence is sometimes referred to as __________ influence.
Answer: utilitarian
Identification influence is also called __________ influence.
Answer: value-expressive
Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?
Answer: word-of-mouth
Julie and Bart are both in their late 20s and recently married. They have no children and are learning how to make joint decisions. Recent purchase/service decisions were related to household furnishings, a washer and dryer, and insurance coverage. Which stage of the household life cycle are they experiencing?
Answer: young married
