New Media Chapter 4
When first engaging in social media, it is important to listen first before creating content.
True
According to the text, traditional advertising has no value to consumers.
False
Most people use social media because they are looking for discounts and deals.
False
The code of ethics for SMM marketing is the same as for traditional marketing.
False
How much people trust you is less important than the overall number of fans and followers you have.
False
Being honest is one way for a company to build credibility.
True
Which of Walmart's social media strategies was considered successful? a. Its Facebook page b. The Eleven Moms blog c. Its MySpace page d. The Hub e. The Walmarting Across America blog
a. Its Facebook page
Which of the following statements is false? a. Steering the conversation and message is one example of a company being participatory in social media. b. Providing an audience with helpful information is one definition of being resourceful. c. Being credible helps build a brand's trustworthiness. d. Successful permission marketing is about giving the audience something of value. e. Putting a human face to a brand is one way to develop authenticity and build trust.
a. Steering the conversation and message is one example of a company being participatory in social media.
According to the social media rules of engagement, which of the following is not recommended? a. Sticking to a marketing message regardless of the social channel b. Sending an untargeted message on Twitter as a tweet c. Not deleting less than positive comments or reviews on your social profiles d. Talking about music tastes on Facebook e. Providing context when trying to connect with someone
a. Sticking to a marketing message regardless of the social channel
Which of the following is not an example of permission marketing? a. Responding to someone on Twitter. b. Viewing an online ad on a mobile phone. c. Becoming a fan of a Facebook business page. d. Subscribing to a company's YouTube account. e. Signing up for an email newsletter.
b. Viewing an online ad on a mobile phone.
Social media marketing ethics involve all of the following except: a. taking responsibility for one's actions. b. employing information gathering software on social profiles. c. telling the truth. d. showing respect for your audience. e. being active in addressing customer complaints.
b. employing information gathering software on social profiles.
The passive engagement strategy focuses on: a. creating content. b. listening. c. setting up social media profiles. d. collecting and sharing content. e. engaging with your audience.
b. listening.
With a global audience, which of the following should be avoided in your content? a. Expressions b. Helpful proverbs c. All of these should be avoided d. Folksy, friendly sayings e. Sarcasm
c. All of these should be avoided
Which of the following is not considered one of the rules of engagement? a. Staying on topic b. Being nice c. Entertaining your audience d. Using social media channels as intended e. Having a personality
c. Entertaining your audience
Authenticity can be described as: a. an important element of interruption marketing. b. always sounding enthusiastic. c. telling the truth in a personable and genuine manner. d. a way for a brand to lose credibility. e. the tone a brand or company has when using social media.
c. telling the truth in a personable and genuine manner.
Which of the following is not part of an active engagement strategy? a. Creating and sharing content. b. Starting conversations with others. c. Connecting with key influencers. d. Broadcasting messages. e. Creating social media profiles.
d. Broadcasting messages.
Why is it important to understand the rules of engagement in social media? a. It shows how to grow your social media followers. b. It reduces information costs. c. It makes it easier to engage in interruption marketing. d. It helps avoid potentially costly mistakes. e. It identifies what social media channels to avoid.
d. It helps avoid potentially costly mistakes.
Why is communicating with citizens from countries other than the U.S. important for a social media marketer? a. The U.S. has a large international population that uses social media. b. Most social media sites are not country specific, so it is important to be inclusive. c. Globalization means that the world is smaller. d. Social media is international, with adoption and usage on the rise in many countries. e. Social media in the U.S. is declining when compared to usage in other countries.
d. Social media is international, with adoption and usage on the rise in many countries.
