NMIX 2020: Topics and Case Studies Group 1 (Apple, Smartphones, The Cloud + Big Data)

Android Overview

- Created by Andy Rubin - Standalone company until acquired by Google in 2005 - Originally keyboard-focused platform - OS releases named after alphabetically-organized desserts - Samsung is largest manufacturer of Android phones

Original Macintosh

- First mass-market computer to use a GUI - Was first mass-market computer to be mouse-based - Was one of the first products to be promoted by an expensive Super Bowl commercial

Adoption of smartphones

- Japan in 1999 - accumulated 40 million smartphone subscribers by 2001

Three V's

- Volume (amount of data) - Velocity (speed of data in and out) - Variety (range of data types and sources)

Apple contribution to design

- brought focus on design to consumer computing devices - Apple makes "the whole widget": custom built and custom integrated hardware and software

Apple II

- huge success - could display color graphics

The Lisa

- too-expensive precursor to the Mac - bridges insights from Xerox PARC (Palo Alto Research Center Incorporated which developed Ethernet, object-oriented programming) and the Mac

Today about 3 billion people are online with 2 billion of them using smartphones; by 2020, about __________ billion people will be online with about ______ billion of them using smartphones

4;4

Andy Rubin

Android creater

iOS vs Android

Android devices dominate smartphone market in terms of market share, but iOS dominate profit share

April 1, 1976

Date Apple was founded

Service models

IaaS: Infrastructure as a service Paas: Platform as a service Saas: Software as a service

Cloud computing

Internet-based computing that provides shared processing resources and data to computer and other devices on demand. Model for enabling ubiquitous, on-demand access to shared pool of resources; third-party data centers

Sidekick, Blackberry, Windows Mobile

Major pre-iPhone smartphones in US

Apple Founders

Steve Jobs, Steve Wozniak, Ronald Wayne

NeXT computer

Web created on this computer; created by Jobs after he was forced out of Apple; operating system became foundation for macOS ---> iOS

Big data

data sets that are so large or complex that traditional data processing applications are inadequate

Skeuomorphism

design concept of making items represented resemble their real-world counterparts

data centers

facility used to house computer systems and associated components. Normally places that are close to water where power is cheap

According to Steve Jobs, "Design is not just what something looks like and feels like, it's _______"

how it works

Current smartphone operating systems

iOS, Android

Jan 9, 2007

introduction of iPhone

Japan

where smartphones first had adoption

September 23, 2008

year Android was released