OMIS 351
Which area of corporate law is connected to technology?
All of the above
Which of these examples best illustrates the Patents lens?
Personal Audio suing Apple (Play Lists), Adam Carolla (Podcasts), and others, saying it had exclusive rights to their technical innovations.
_____ refers to performing different tasks than rivals or the same tasks in a different way.
Strategic positioning
Which of the following is FALSE with regard to peer collaboration, production, and the Sharing Economy?
Twitter is one of the largest photo-sharing apps in the world.
Once you created the formula in Excel to calculate an OMIS 351 grade (say, in cell G2), what is the fastest/easiest and correct way to apply that same formula to all of the students on the sheet?
Use mouse to get black cross in lower right of G2, lets you auto-fill by dragging
What is the function that we have used in VC1 to search for relative grades in Grades Table?
VLOOKUP
The ______ strategic lens (one of seven from Unit 2) will almost always involve improving technology options and connections with suppliers and customers.
Value chain analysis
As discussed in lecture, telecom "talks" in ______ and hardware storage "talks" in ______.
bits, bytes
If it cost $1 to fix an error in the Planning (1st) step of the SDLC, how much would that error cost in the Design (3rd) step?
$100
For the Excel web page assignment (VC1), where do you find 1. What's required, 2. How to do it, and 3. Get extra help if needed?
1.VC1 link from the online schedule; 2. Video Notes from the online schedule; 3. Helper link on web site to connect with classmates, or discussion boards.
If you get to drop one of seven quizzes, and each quiz is 25 points, which is the correct way to calculate your quiz average in Excel if quizzes are stored in columns K through Q?
= (sum(K2:Q2) - min(K2:Q2)) / 6 /25 * 100
What is a data warehouse?
A large, batch-updated and "cleaned" database storing organization-wide data
Which of the following was NOT an item you needed to include on your web page for VC1?
A page showing a corporate example of matching a technology solution to a business problem.
What is a business process?
A standardized set of activities that accomplish a specific task, such as processing a customer's order
User-generated content online means firms may:
All Of The Above a) get early user feedback of their products and services. b) need to manage their online image. c) have positive or negative effects from viral content. d) have proprietary information released by employees.
Which concepts does the Zara case illustrate (choose best answer)?
All of B, C and D (but not A). A. Advertising leads to brand. B. Rare products are often attractive to customers. C. A value chain which is hard to imitate. D. Tech can help co.s learn what customers want.
Use Porter's Competitive Forces ("Five Forces") model to explain what competitive environments were affected by the release of the IPad.
All of these
Which of these examples best illustrates the Brand lens?
Amazon slightly raising prices on books knowing that you're likely to go to them first and possibly not even compare prices elsewhere.
Which sort of initiative would be more likely to yield more money to a company?
An effective change... Information Age change
Which of the following is OMIS 351 most likely to prepare you to do with regard to Electronic Medical Records (EMR)?
Be able to suggest and discuss technology solution options for EMR implementations
Why would worker shifts be more efficient at FreshDirect than traditional grocery stores?
Because FreshDirect can aggregate customers' orders and smooth out the demand for labor.
Why is Unit 2 (this unit, "Strategic Frameworks") important? Pick the most important reason:
Because I need to be able to determine whether a technology solution to a business problem is beneficial for my organization.
Why is Unit 2 (this unit, Strategic Frameworks) important? Pick the most important reason:
Because I need to be able to determine whether a technology solution to a business problem is beneficial for my organization.
If the "light bulb" in your head goes on, and you get a great idea for a possible information technology solution to a business problem, the first thing you should do is:
Begin progressing through the stages of the SDLC
What's another way Jewel could use their POS strategically ("Information Age")?
Both A and B
Ford moving from the "Before" picture shown in video to the "After" picture is an example of...
Business Process Improvement
Jewel gives me a preferred card. This loyalty program is attempting to reduce...
Buyer power.
How did Dr. Downing improve the organic search results for his Kirk Herbstreit joke in fall 2012 (How would anyone improve such results)?
By linking text like "NIU BCS Kirk Herbstreit joke" to ChuckDowning.com from webpages
In OMIS 351, what should you do if you have a question about the course?
Check the course web site to try to find the answer first.
Where is the course web site located?
ChuckDowning.com
Which of the following is NOT one of the three factors responsible for the explosion of the Internet?
Circuit switching
Brands are built through
Customer experience
The Harvard Business Review declared _______________ the "Sexiest Job of the Twenty-First Century."
Data scientist
A(n) __________ can be defined as a software that enables users to define, create and maintain a database and which provides controlled access to the database.
Database management system
Which concepts does the Zara case illustrate?
Everything above except Advertising leads to brand.
Which of these examples best illustrates the "Scale" lens?
Google using its massive user base to easily introduce and achieve success with new offerings, often giving those offerings away for free.
Which of these examples best illustrates the Scale lens?
Google using its massive user base to easily introduce and achieve success with new offerings, often giving those offerings away for free.
Which of the following is a source of bargaining power of buyers?
Greater choice of products
According to Dr. Downing, when using the Value Chain Analysis "lens" to consider competitive/strategic advantage, the main aspects companies should be examining are...
How they manage to get stuff from their suppliers (inbound logistics), run their operations, and get stuff to their customers (outbound logistics)
Which of the following would be a good example of matching a technology to a business problem?
Huskie Bus service using GPS devices on buses to allow riders to see real-time bus locations.
I want to sell celloutnow.com (tech blocks cell usage by auto drivers) to Audi. Is celloutnow.com a strategically intelligent innovation? Will it give Audi competitive advantage?
I need to learn more in Unit 2 before answering
When Dr. Downing holds up his left hand and his right hand, and then joins them together, what point is he trying to make?
If you understand your business, and also understand possible technology solutions, you can make a "match".
Which of the following is NOT a benefit of using Excel and web pages, as done in VC1?
If you want to drop the lowest value (like a Quiz) in a range, and get the average of the remaining values, use =AVERAGE( ,-1)
Which of the following is FALSE when thinking about matching business process problems and technology solutions, as described in Unit 1?
If your technology solution involves programming or building a system, you need to enroll in a training course to obtain that skill.
If Jewel uses its Point of Sale terminals, along with a Preferred Card, at the cash register to store information about individual's purchasing habits and then make strategic decisions with this information, this is an example of:
Information Age business practices.
The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge:
Information Systems
The way Dr. Downing showed on video how to get an Excel file into a Google web page was...
Insert a picture of the file into a new page.
Which is considered a vision where low-cost sensors allows a vast network to collect data, analyze input and automatically coordinate collective action
IoT
What is a web site?
It's just a computer file or files (in html) that's on a "web server", which is a computer that can "serve", or present, pages to anyone with a browser.
___________management systems are morphing into social media technologies that accelerate the ability of firms to quickly organize and leverage teams of experts
Knowledge
I've decided to start "Chuck's Facebook". What will most likely doom me to failure?
Lack of Brand and scale.
OMIS 351 is mostly about
Learning how to match technology solutions with business problems.
What's a good example of information as an asset?
MasterCard using your payment history to establish a credit score for you and selling it.
Which of these examples best illustrates the Resource Based View of Competitive Advantage lens?
MySpace getting overcome and crushed by Facebook to the point of near irrelevance.
As discussed on video, the guy who "invented" sliced bread actually invented:
Neither A nor B
What solution has Netflix come up with to address the need to deliver content to customers' televisions?
Netflix provides tools to firms seeking to build Netflix access into their devices.
Which of the following would most likely be the LARGEST feasibility concern for the U.S. (not individual doctors or hospitals) to implement electronic medical records?
Operational
You want to start a new ecommerce (Web) business to remove the bookstore. You want to match students selling books to students buying book. Which lens is LEAST likely to stop you from proceeding?
Patents
What is the order of the Systems Development Life Cycle?
Planning, Analysis, Design, Development, Testing, Implementation, Maintenance
Which steps of the SDLC will ALL member of OMIS 351 likely be involved in sometime in the future?
Planning, Analysis, Testing, Implementation and Maintenance only.
_____ are critical for capturing sales data, and are usually linked to inventory systems to subtract out any sold items.
Point-of-sale systems
Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out for expertise beyond their organizations.
Quora
_______________ refers to a technology which can (among other things) be used to "track your luggage at the airport"
RFID
Which of the following is NOT one of the Seven Lenses to Evaluate Strategic Business Options?
SDLC
Microsoft generates more revenue from the sale of games for its Xbox 360 than it does from the sale of the Xbox 360 itself. Consequently, when Matt bought a new notebook PC last semester, he was given a free Xbox 360 with his purchase. Microsoft's primary
Seeding the market: Microsoft is trying to create demand in a two-sided market
Which of the following is a way to recognize potentially disruptive innovations
Seeking the opinions of venture capitalists, research academics, and passionate internal engineering staff.
Who's more important to the business?
Senior management.
Which of the following statements about technology is true?
Technological improvements can often be copied by rivals, leading to a profit-eroding arms race.
(Switching) Which of the following would cause you the LEAST trouble if you tried to start your own EBay?
Technology (I couldn't get or pay to have the site work)
Why would a digital cellular network be better than an analog cellular network?
The 1's and 0's allow for multiple calls on one frequency (multiplexing) making it cheaper, as well as better quality checks making it clearer
Which of these examples best illustrates the Network Effects lens?
The increasing value of Dr. Downing's research conclusions, using classroom student surveys, as his class sizes grow.
The acronym VoIP is considered by many to be a disruptive innovation. It refers to:
The technology used in internet telephony
(Differ.) Over the last 20 years, cell phone companies have worked hard to lock in their customers. Which of the following has NEVER been a switching cost which would prevent someone from changing cell phone providers?
Their cell provider uses obsolete technology.
(RBVoCA) Much money was lost early this century (starting 2000-ish) in Telecom. They laid tons of fiber-optic cable. Why was that bad, according to the RBVoCA?
Too much laid... it became less rare and less valuable.
Which of the following is NOT a good example of a way technology could improve a business process?
Use the most up-to-date smart phone technology.
Which of these examples best illustrates the 5 Forces lens?
Using a Loyalty Card to encourage customers to return frequently (Lock in... reduce customer power).
Which of these examples best illustrates the Value Chain Analysis lens?
Using a web site to share inventory status with both customers and suppliers.
According to Dr. Downing, what is the information age?
When companies/people finally realized that information is an asset
Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:
a growing firm gaining bargaining power with its suppliers or buyers.
If there are 80 million power drills in the U.S., used for an average of 13 minutes each per year, a good Sharing Economy / Collaborative Consumption business idea would be...
an app or site that allowed multiple users in close proximity to "check out" and return a single drill.
If a business person gets a great idea for a possible information technology solution to a business process problem, the first thing he/she should do is:
begin progressing through the stages of the SDLC, starting with "planning"
The _____ measures the percentage of people who clicked on an ad to arrive at a destination site.
click-through rate
Which of the following is a correct URL?
https://sites.google.com/site/niuz035098/grades
It is _________, yet ________ for an organization to implement Internet security.
inefficient, effective
You learn that a party at Frat House A will have 150 people and a party at Frat House B will have 5 people. You don't know any of the people and each party costs $5 to get into. You choose Frat House A because of...
network effects
Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
product uniqueness
A(n) ______ is a tool for extracting, combining, and displaying data from one or more tables, according to any criteria specified.
query
Chuck and Kyle's coffee shop is now offering a "buy 5 cups of coffee and get 1 free" promotion. This loyalty program has the purpose of?
reducing the buying power
Dynamic pricing:
refers to pricing that shifts over time based on conditions associated with product supply and demand.
All of the following are true of the intent of an ERP system, like SAP, EXCEPT
should be ideally configured to use different database systems, instead of one central database system, to avoid the possibility of data redundancy
Technology experts in the area of _____ specialize in technology for competitive advantage.
strategy
The guy who "invented" sliced bread helps show us...
that we can match technology to business problems.
The ability to track customers, analyze campaign results, and modify tactics are the distinct advantages offered by _____ to the field of marketing.
the Web
Some of the radical changes brought about by new technologies include:
the creation of an unprecedented set of security and espionage threats
The phrase inventory turns refers to:
the number of times inventory is sold or used during a specific period.
Big firms fail to see disruptive innovations as a threat because:
they primarily focus on the bottom line.
Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:
underscore the importance of continually assessing a firm's strategic position among changing market conditions.
The set of activities through which a product or service is created and delivered to customers is known as a(n) _____.
value chain
Search engines use _____ to discover documents for indexing and retrieval.
web crawlers
Cloud computing is not suited for situations:
where complex legacy systems have to be ported
