On-Page SEO

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Where to include keywords

1. Title tag - optimize keyword and company name 2. URL 3. Header/Title 4. Content 5. Image alt text

What is a long tail keyword?

3+ word long phrase that is usually more specific/niche and less difficult to rank for

All of the pages except a _____ have a keyword in the URL

Homepage

What is SEO?

How well your webpages can be found by search engines for a specific keyword query

What element of your website contributes to how a webpage is ranked in search results?

Relevancy

What is a keyword?

Word or phrase that describes the content on a page

How have search engines changed in recent years?

• 1 for 1 keyword is a thing of the past • Meta Descriptions don't help with SEO, but are important from a visitors perspective

How does Google decide?

• Crawls your page (Relevancy) • Inbound links (Authority) And many other factors...

The future of search engines

• Siri will soon take over, so we need to start thinking about what a person would say out loud • Artificial intelligence machines will rank the content


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