On-Page SEO
Where to include keywords
1. Title tag - optimize keyword and company name 2. URL 3. Header/Title 4. Content 5. Image alt text
What is a long tail keyword?
3+ word long phrase that is usually more specific/niche and less difficult to rank for
All of the pages except a _____ have a keyword in the URL
Homepage
What is SEO?
How well your webpages can be found by search engines for a specific keyword query
What element of your website contributes to how a webpage is ranked in search results?
Relevancy
What is a keyword?
Word or phrase that describes the content on a page
How have search engines changed in recent years?
• 1 for 1 keyword is a thing of the past • Meta Descriptions don't help with SEO, but are important from a visitors perspective
How does Google decide?
• Crawls your page (Relevancy) • Inbound links (Authority) And many other factors...
The future of search engines
• Siri will soon take over, so we need to start thinking about what a person would say out loud • Artificial intelligence machines will rank the content