PLS21 Midterm 1: Reading Ch. 7

_________ comprises the vast majority of e-commerce by volume. B2E C2C B2C B2B

B2B

_________ facilitate dynamic pricing. ERPs Cookies RFIDs Smart cards

Cookies

_________ appear(s) underneath the active windows. Spam Pop-up ads Pop-under ads Banners

Pop-under ads

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks. Atlas Relay ShopStyle InMobi

Relay

_________ organizations are only online. Brick-and-click Brick-and-mortar Clicks-and-mortar Virtual

Virtual

_________ materials are those items that are needed for MRO. Horizontal Direct Indirect Vertical

Indirect

Rakuten is a(n) _________ e-commerce company. Japanese Indian European Chinese

Japanese

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. reverse; higher forward; lower reverse; lower forward; higher

forward; higher

In ________, manufacturers or retailers sell directly to customers. electronic tendering affiliate marketing online direct marketing viral marketing

online direct marketing

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad. offering premium content trying to sell native advertising placing more ads on each web page finding a non-advertising revenue source increasing traffic

placing more ads on each web page

Modern credit cards are _________ cards. smart stored-value money purchasing electronic credit

smart

Disconnect and 1 Blocker are ad blockers that ________. collect data are for-profit businesses stop almost every ad and tracker use the freemium model

use the freemium model

_________ is larger by volume; _________ is more complex. B2B; B2C B2C; B2C B2B; B2B B2C; B2B

B2B; B2C

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online. Bundling Showrooming The long tail Bannering

Showrooming

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary. Stored-value money Electronic credit Purchasing Smart

Stored-value money

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically. sellers exchange sell-side marketplace buy-side marketplace electronic exchange

buy-side marketplace

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website. sell-side marketplace electronic exchange buy-side marketplace sellers exchange

sell-side marketplace

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. Domain-using Cyber-using Domain-squatting Cyber-squatting

Cyber-squatting

An electronic _________ is a collection of individual shops consolidated under one internet address. marketplace storefront auction mall

mall

With ________, customers use the internet to self-configure products or services. product customization group purchasing electronic exchanges bartering online

product customization