PR Exam 2

Due to rapid industrialization, major urbanization, and considerable growth in per capita income; public relations revenues have experienced double-digit gains and, _________ is now the second largest national economy in the world.

China

Before writing any news release, several questions should be answered to give the release direction and purpose. Which of these questions are NOT included in the planning worksheet?

What are the profit margins?

What are the concepts of making a website interactive between the sender and the receiver?

a) The Pull and Push Concept

According author of Overbooked: The Exploding Business of Travel and Tourism, Elizabeth Becker. Tourism is in the same company as oil, energy, finance and _____?

agriculture

What is true about a media kit?

all of the above

Which of the following describe global public relations?

all of the above

When it comes to taking a stance toward managing conflict, an identified threat forces public relations professionals to consider out of several, which two major factors?

c) Organizational and Situational factors

What is the head-and-shoulder picture of a person named in a news release called?

mug shot

Which of the following is NOT typically included in a media kit?

news clippings containing reviews of previous events/products.

Which of the following is an approach for getting an organization's news and viewpoints on television?

video news release package (VNR)

What shouldn't be included when writing a press release?

An advertisement

The role of Public Relations for corporations is to?

All of the above

Danny Ashton's writing in Ragan's PR Daily, gave many reasons why we news releases should include photos and infographics are. Which of the following is one of the reasons:

All of the above: visuals help a story, people are visual, visual elements have more distribution power, visuals are more shareable.

Which of the following sentences is NOT true about the writing in Radio News Releases?

Always start a story with a name or a vital piece of information

Who has been a pioneer in cause-related marketing (CRM)?

American Express

What would be the best way to reach the millennial demographic?

An ad on an app

What does a government relations specialist's (public affair specialist's) job NOT do?

Create a personal shopping list for the FLOTUS

Which of the following is not an element of good publicity photos?

Eye color

What are the five steps to the issue management process?

Issue Identification, Issue Analysis,Strategy Options, Action Plan, and Evaluation

Which of the following is NOT true about new releases?

It was created by Ida B. Wells

Today, almost one third of all U.S. corporate profits are generated through international business. International business operations including marketing, advertising, and public relations blew up in the 1990's. Which is NOT a reason that the book states why?

Ivy Lee

How long does copyright last for music and all?

Lifetime plus 70 years

Employers are allowed to give news reporters the following information EXCEPT:

Marital status

Which of the following is not an example of an advocacy group?

Non-famous people of america

Which is NOT a form of Mass Media:

One-on-one conversations

Many PR professionals use Twitter on a daily basis to reach their audience. Below are some basic guidelines for Twitter usage. Which of the following is not a guideline:

Only post announcements and links

According to a survey by All Things D, smartphone users spend more time on Instagram than they do Twitter. This is because _____.

People have a preference for visual content

What is not something that you calculate in making a budget for a banquet?

Postage

A PR professional who utilizes Twitter follows basic guidelines which do not include:

Posting personal tweets about their family life.

A successful guest appearance for a radio or television show includes which of the following three requirements?

Preparation, Concise Speech, Relaxation

A public relations practitioner working in the entertainment industry is usually called a/an____?

Publicist

Which mass communication medium has been shown to be the most effective for advertisers?

Radio

What is RMT?

Radio Media Tour

Product placement in movies began in the early 1980's with

Reese's Pieces in "E.T"

President _______ ____________ was considered by many to be a master communicator while President ______ _________ has been lauded as the master of media.

Ronald Reagan ; Barack Obama

_____________ is a powerful and influential __________ because it taps both sight and sound.

Television; medium

Which of the following is the largest disseminator of information in the world?

The U.S. government

Any false statement about a person that creates public hatred, contempt, ridicule, or inflicts injury on reputation is called .

defamation

What do sports publicists NOT do?

e) write biographies that glorify the client with no regard to whether the information is a lie or the truth

Which of the following can NOT be copyrighted?

ideas

When press inquire about employees, which information is NOT acceptable to give out?

organizational memberships

Which of the following is NOT a public relations tactic used by advocacy groups?

strikes