Presentation & Display of Funeral Merchandise - L7
Casket selection in the 21st Century is now available through the use of...
Traditional on-site selection room, Catalog-based display, Computer-based display
Casket Rack
a device upon which caskets are placed, one on top of the other, for display or storage.
one room
accommodates all caskets; furniture grouping (table, lamp, and 2 chairs). Consider foot traffic in the room
Funeral Merchandise, especially caskets, are best illuminated by combination of
direct and indirect lighting
Direct Lighting
illumination directly shining on an object, best used to accent color, form, and shadow
Consecutive Method
placing caskets for selection in their order of increasing or decreasing value
halogen light
produces a very clean, bright, white light that closely approximates natural daylight; it has a extremely good coloring rendering ability. relatively new addition
presentation
refers to the process by which the consumer is informed about the products about to be purchased.
Indirect Lighting
reflected illumination of an object
foot candle
the amount of illumination produced by a source of one candle at a distance of one foot
Fluorescent Lighting
the illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube.
Incandescent Lighting
the illumination resulting from the glowing of a heated filament. has a warm quality & slightly yellow color temperature.
Indirect Selection Room Procedure
the method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process
Direct Selection Room Procedure
the method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process
Casket Stand (Casket Standard)
the stand or support upon which a casket rests in the selection room
Demonstration group (educational group)
three or four caskets utilized to educate the selecting party regarding the elements of casket construction.
Fractional display
use of portions of caskets (1/2, 1/4, 1/8) in the selection room v. full sized caskets
selection room locations within the funeral home
1st choice is main level, 2nd: choice is upper level, 3rd: choice is lower leve
Standard for selection room illumination
90 to 100 foot candles at the level of the casket pillow
Church Truck
A wheeled collapsible support for the casket, used in the funeral home, church, or home.
selection room off premises
Also can cause inconvenience and hardship for the families
selection room in separate building
Can be inconvenient and can cause a hardship for the families
Selection room types
Full size caskets, Fractional Displays, Quarter or End Panels/Pictures, Catalog, Computers. *40 to 60 square feet per casket is recommended size for selection room*
