Presentation & Display of Funeral Merchandise - L7

Casket selection in the 21st Century is now available through the use of...

Traditional on-site selection room, Catalog-based display, Computer-based display

Casket Rack

a device upon which caskets are placed, one on top of the other, for display or storage.

one room

accommodates all caskets; furniture grouping (table, lamp, and 2 chairs). Consider foot traffic in the room

Funeral Merchandise, especially caskets, are best illuminated by combination of

direct and indirect lighting

Direct Lighting

illumination directly shining on an object, best used to accent color, form, and shadow

Consecutive Method

placing caskets for selection in their order of increasing or decreasing value

halogen light

produces a very clean, bright, white light that closely approximates natural daylight; it has a extremely good coloring rendering ability. relatively new addition

presentation

refers to the process by which the consumer is informed about the products about to be purchased.

Indirect Lighting

reflected illumination of an object

foot candle

the amount of illumination produced by a source of one candle at a distance of one foot

Fluorescent Lighting

the illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube.

Incandescent Lighting

the illumination resulting from the glowing of a heated filament. has a warm quality & slightly yellow color temperature.

Indirect Selection Room Procedure

the method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process

Direct Selection Room Procedure

the method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process

Casket Stand (Casket Standard)

the stand or support upon which a casket rests in the selection room

Demonstration group (educational group)

three or four caskets utilized to educate the selecting party regarding the elements of casket construction.

Fractional display

use of portions of caskets (1/2, 1/4, 1/8) in the selection room v. full sized caskets

selection room locations within the funeral home

1st choice is main level, 2nd: choice is upper level, 3rd: choice is lower leve

Standard for selection room illumination

90 to 100 foot candles at the level of the casket pillow

Church Truck

A wheeled collapsible support for the casket, used in the funeral home, church, or home.

selection room off premises

Also can cause inconvenience and hardship for the families

selection room in separate building

Can be inconvenient and can cause a hardship for the families

Selection room types

Full size caskets, Fractional Displays, Quarter or End Panels/Pictures, Catalog, Computers. *40 to 60 square feet per casket is recommended size for selection room*