Questions on test Sorry, no manipulations with clipboard allowed
Roberta, a buyer for Samsung smartphones, is responsible for procurement of the various component parts of the phone. In addition to the sheer volume of transactions involved, what is the major difference between B2C and B2B buyers?
B2B buyers shop as part of their job
Lucas is hired by General Motors to set up an internal newsroom and create a narrative about the company. His goal is to produce news content to communicate directly with Fords publics without going through a third party news organization. His job classified as_______
Brand journalist
In class we watched a youtube video concerning the supermarket brand known as wegmans which is working to help improve graduation rates in its communities. This is an example of what type of relationship?
Communal
Which PR practitioner was responsible for "torches of freedom" campaign stunt?
Edward bernays
PR professionals must be aware that it is important to obtain permission before publicly discussing private information about any current or past______
Employee
Outputs are the broadest and furthest reaching results of public relations efforts
False
Chloe is a PR practitioner with a non profit organization that address environmental concerns. One of her duties is communicating to the publics the mission of the organization. This is an example of_____
Issue driven relationship
_____ is the art and science of injecting your ideas into a breaking news story online so you and your ideas get noticed
Newsjacking
Sarah just sent out a media advisory to the Opelika Auburn News giving them information on the upcoming Auburn City Fest and why it would make sense for a great story for its readers. This idea is known as
Pitching
Elton developed and branded a new bluetooth enabled door lock. He analyzed the product life cycle and found it easy to use and effective. this is an example of which one of the marketing mix basics?
Product
John is a PR executive at Fortune 500 company and a member of PR professional association which has in its code of ethics a prohibition against dating or having relationships with coworkers. JOhn has an intimate relationship with a co worker. he retains his job but loses his membership with the association. what is one of the criticism of having a code of ethics?
The rules lake enforceability
Strategic decision making means that PR tactics are planned and implemented to help and organization pursue its mission and goals while tactical decision making refers to daily management and communication without consideration of the objectives, goals and mission of an organization
True
GoPros's "Photo of the Day" on its instagram page comes from customers sharing their photos with GoPro. This is an example of:
User generated content
Musician Dave Caroll with Sons of Maxwell band became famous for launching a musical protest using which channel to complain about United Airlines lack of care over damaging his guitar?
Youtube
Case study in chapter 3 discussed red bulls website. No mention of red bull beverage product unless one looks for it. good example of:
content marketing
__________ obtains information for a particular task or project by enlisting the services of a number of people either paid or unpaid typically via the internet
crowdsourcing
Status conferral, search engine optimization and organic search results are examples of what major PR motivation?
legitimacy
What organization did we watch a video in class that spotlight a campaign "she runs"
nike
there are times when secrecy might make sense to publics. Apple denied requests from FBI to hand over its ode to unlock their phone to protect proprietary information to compete in markets in cases like apples, an organization can still
tell the truth about what they are keeping a secret and why
