Questions on test Sorry, no manipulations with clipboard allowed

Roberta, a buyer for Samsung smartphones, is responsible for procurement of the various component parts of the phone. In addition to the sheer volume of transactions involved, what is the major difference between B2C and B2B buyers?

B2B buyers shop as part of their job

Lucas is hired by General Motors to set up an internal newsroom and create a narrative about the company. His goal is to produce news content to communicate directly with Fords publics without going through a third party news organization. His job classified as_______

Brand journalist

In class we watched a youtube video concerning the supermarket brand known as wegmans which is working to help improve graduation rates in its communities. This is an example of what type of relationship?

Communal

Which PR practitioner was responsible for "torches of freedom" campaign stunt?

Edward bernays

PR professionals must be aware that it is important to obtain permission before publicly discussing private information about any current or past______

Employee

Outputs are the broadest and furthest reaching results of public relations efforts

False

Chloe is a PR practitioner with a non profit organization that address environmental concerns. One of her duties is communicating to the publics the mission of the organization. This is an example of_____

Issue driven relationship

_____ is the art and science of injecting your ideas into a breaking news story online so you and your ideas get noticed

Newsjacking

Sarah just sent out a media advisory to the Opelika Auburn News giving them information on the upcoming Auburn City Fest and why it would make sense for a great story for its readers. This idea is known as

Pitching

Elton developed and branded a new bluetooth enabled door lock. He analyzed the product life cycle and found it easy to use and effective. this is an example of which one of the marketing mix basics?

Product

John is a PR executive at Fortune 500 company and a member of PR professional association which has in its code of ethics a prohibition against dating or having relationships with coworkers. JOhn has an intimate relationship with a co worker. he retains his job but loses his membership with the association. what is one of the criticism of having a code of ethics?

The rules lake enforceability

Strategic decision making means that PR tactics are planned and implemented to help and organization pursue its mission and goals while tactical decision making refers to daily management and communication without consideration of the objectives, goals and mission of an organization

True

GoPros's "Photo of the Day" on its instagram page comes from customers sharing their photos with GoPro. This is an example of:

User generated content

Musician Dave Caroll with Sons of Maxwell band became famous for launching a musical protest using which channel to complain about United Airlines lack of care over damaging his guitar?

Youtube

Case study in chapter 3 discussed red bulls website. No mention of red bull beverage product unless one looks for it. good example of:

content marketing

__________ obtains information for a particular task or project by enlisting the services of a number of people either paid or unpaid typically via the internet

crowdsourcing

Status conferral, search engine optimization and organic search results are examples of what major PR motivation?

legitimacy

What organization did we watch a video in class that spotlight a campaign "she runs"

nike

there are times when secrecy might make sense to publics. Apple denied requests from FBI to hand over its ode to unlock their phone to protect proprietary information to compete in markets in cases like apples, an organization can still

tell the truth about what they are keeping a secret and why