Quiz 1

E-commerce can be said to have begun in:

1995

Business-to-consumer (B2C) e-commerce in the US:

Has grown at double digit rates between 2010 and 2014

Which of the following is one of the 3 primary societal issues related to e-commerce?

Individual privacy

Which of the following is NOT a unique feature of e-commerce technology?

Information asymmetry

Which of the following is NOT a characteristic of a perfect competitive market?

It is highly regulated

Which of the following describes the basic Web policy of large firms during the Intervention period?

Maintain a basic, static Web site depicting the firm's brand.

All of the following are major business trends in e-commerce in 2012-2013 EXCEPT for:

The eclipse of search engine marketing by the mobile advertising platform.

Interactivity in the context of e-commerce can be described as:

The enabling of 2-way communication between consumer and merchant

All of the following are major social trends in e-commerce in 2014-2015 EXCEPT for:

The refusal of online retailers to accept taxation of Internet sales.

E-Commerce can be defined as:

The use of the Internet and the Web to transact business

Which of the following is NOT an example of a social network?

Uber

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

a/***Richness b/Ubiquity c/Information density d/Personalization

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

a/Consumer-to-consumer (C2C) b/Social e-commerce c/***Mobile e-commerce*** d/Business-to-business (B2B)

Which of the following is an example of local e-commerce?

a/Groupon*** b/Amazon c/Facebook d/ebay

Which of the following statements is NOT true?

a/In 2012, apps accounted for a small but growing amount of e-commerce revenues b/***The amount of data the average American consumes each day is decreasing*** c/E-books today account for about half of all book sales d/Computing and networking component prices are continuing to fall dramatically

Which of the following statements is NOT true?

a/No one academic perspective dominates research about e-commerce b/***Information systems researchers take a purely technical approach to e-commerce*** c/There are 2 primary approaches to e-commerce: behavioral and technical d/Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations

Which of the following statements is true?

a/Social e-commerce is currently the largest type of e-commerce. b/The emergence of entrepreneurial social and local firms is one of the hallmarks of the Consolidation period of e-commerce. c/***A network effect occurs when everyone is a group receives value because all participants use the same tool or product*** d/The fact that e-commerce is conducted on the basis of universal standards increases market entry costs for merchants.

Which of the following is the best definition of transaction cost?

a/The cost of changing prices b/***The cost of participating in a market*** c/The cost of finding suitable products d/The cost merchants pay to bring their goods to market

All of the following are characteristics of Web 2.0 sites and applications EXCEPT:

a/They are inherently highly interactive b/***The rely on mobile access to the Web*** c/They tend to attract large audiences d/The present marketers with extraordinary opportunities for targeted marketing and advertising.

Above all, e-commerce is a _____ phenomenon.

technology - driven