Quiz 13 MTSM

In which way did travel agent Contiki use social media infleuncers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

What platform did Chipotle leverage for the #ChipotleLipFlip challenge?

TikTok

True or false: Influencer marketing is the fastest growing method to attract new customers.

True

True or false: The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.

True

On average, brands earn _____ for every $1 spend on influencer marketing.

$6.50

Which of the following are influencer personas types?

-academic -industry expert -business leader -celebrity

Which of the following are ways brands can use influencers?

-invite influencer to be guest bloggers -a social media account takeover -give influencers free products to try in exchange for a review or a mention on social media -using influencers to promote a brand's content by posting on their own social media channels

Which of the following are characteristics of a good influencer?

-reach -activity -engaging -authenticity -credibility

What is the first step in creating a social media influencer marketing strategy?

Establish your goals

A social media influencer is ______

someone who exerts his or her influence through social media