Quiz 13 MTSM
In which way did travel agent Contiki use social media infleuncers to increase awareness among 18-35 year olds?
Invited them on a trip around the world and had them document the trip
Which of the following is NOT a benefit of influencer marketing with social media?
Less credibility
What platform did Chipotle leverage for the #ChipotleLipFlip challenge?
TikTok
True or false: Influencer marketing is the fastest growing method to attract new customers.
True
True or false: The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.
True
On average, brands earn _____ for every $1 spend on influencer marketing.
$6.50
Which of the following are influencer personas types?
-academic -industry expert -business leader -celebrity
Which of the following are ways brands can use influencers?
-invite influencer to be guest bloggers -a social media account takeover -give influencers free products to try in exchange for a review or a mention on social media -using influencers to promote a brand's content by posting on their own social media channels
Which of the following are characteristics of a good influencer?
-reach -activity -engaging -authenticity -credibility
What is the first step in creating a social media influencer marketing strategy?
Establish your goals
A social media influencer is ______
someone who exerts his or her influence through social media