Quiz 2 Study Guide
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
Knowledge consumers have about how to conduct online transactions.
Which of the following lists the top four online advertising formats in the order of the amount of online advertising spending in 2022?
Search, video, banner ads, rich media
Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
Social media
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
Spyware
Online traffic is partially driven by offline brands and traditional shopping.
True
Research shows the two key factors shaping the decision to purchase online are utility and trust.
True
The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software. Answer:
True
Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.
True
Consumers choose the online channel primarily due to social media influence
True True
Which of the following helps you engage your customers in a conversation?
User forum
Which of the following forms of online advertising is expected to grow the most between 2022 and 2026?
Video
Which of the following lists the top four online advertising formats in order of estimated average annual growth rate between 2022 and 2026?
Video, rich media, search, banner ads
Confidentiality is sometimes confused with:
privacy
The majority of online shoppers find vendors by clicking on display ads.
False
Which of the following is an example of a violation of integrity with respect to e-commerce security?
An unauthorized person intercepts an online communication and changes its contents.
________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
Authenticity
Which of the following statements about behavioral targeting is not true?
Behavioral targeting delivers relevant ads by matching characteristics of the ad with the characteristics of the content adjacent to the ad placement.
The average click through rate for search engine advertising is around:
2%
n 2022, an estimated ________ is expected to be spent on online advertising.
250 billion
According to IBM/Ponemon Institute's 2021 Cost of a Data Breach survey, the total average cost of a data breach among the 537 companies surveyed globally was:
4.2 million
The percentage of all e-mail that is spam averaged around ________ in 2022.
45%
What was the approximate Internet penetration rate in 2022 for individuals that have attained less than a high-school education?
75%
Approximately ________ of U.S. Internet users research products online but purchase them offline.
9%
________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
Confidentiality
Which of the following is not one of the main stages of the online purchasing process?
Conversation
8) Which of the following is not a key factor for establishing e-commerce security?
Data integrity
The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
Decreased dramatically
________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
Nonrepudiation
Which of the following statements about Internet usage in the United States is not true?
Owners of mobile devices spend about eight and a quarter hours a day using them for non-telephone activities such as viewing videos, visiting social networks, and playing games.
Which of the following is a simple but powerful method for describing a firm's strengths and weaknesses?
SWOT Analysis
A roughly equal percentage of men and women in the United States use the Internet today.
True
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following online advertising formats attracted the least amount of spending in 2022?
Most of the time required to maintain an e-commerce site is spent on:
general administration and making changes and enhancements to the system.
Which of the following is the top digital advertising platform in terms of U.S. estimated ad revenues in 2022?
google/youtube
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads
Which of the following is an example of a violation of your online privacy?
your online purchasing history being sold to other merchants without your consent
