Quiz 3 MKT 371

1. Nominal decision making is sometimes referred to as _____.

Habitual decision making

1. A decision that does not include alternative evaluation is

Nominal decision making

1. _____ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

Problem decision making

The brands or products one will evaluate for the solution of a particular consumer problem are called the

evoked set

1. Very high levels of purchase involvement tend to produce

extended decision making

1. Which of the following statements is TRUE regarding active and inactive consumer problems?

Active problems require the marketer only to convince consumers that its brand is the superior solution.

1. Which condition is appropriate to attempt to influence generic problem recognition?

All of the above

1. Which of the following is an approach to problem identification?

All of the above

1. Higher perceived risk is associated with _____.

B and C

1. Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Consumer decisions are rational and functional; otherwise they do not involve decisions per se.

1. A(n) _____ is the way an individual wants to feel or be at the present time.

actual state

1. The desired features or characteristics required to meet a consumer's needs are his or her _____.

evaluative criteria

1. _____ involves tracking consumer click patterns on a website and using that information to decide on banner ad placement.

behavioral targeting

1. Which marketing strategies are appropriate for limited decision making?

capture strategy and intercept strategy

1. Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

crowd sourcing like Kickstarter

1. A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time.

evaluative criteria

1. Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and Apple websites and has consulted Consumer Reports. Nathan is conducting which type of information search?

external search

1. Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

external search

1. Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

human factors research

1. The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.

internal search

1. Elaine is considering the purchase of a computer and is aware that Toshiba and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Elaine's _____.

inert set

1. Nakeisha wants to purchase some new makeup, but she wants something different from what she is currently using. Because she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed?

internal search

1. What is the most common approach to discovering consumer problems?

intuition

1. Wendy was in Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake?

limited decision

1. Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?

limited decision making

1. Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?

limited decision making

1. Every winter, Laurie's skin becomes very dry and results in painful cracks in the skin on her fingers. Once this happens, Laurie remembers that Zim's Crack Cream works really well for this problem, so she stops at the store to pick some up. Which type of decision making has occurred?

nominal decision making

1. Nominal decisions can be broken into which two distinct categories?

nominal decision making

What is the first stage of the consumer decision process?

problem recognition

1. Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?

repeat purchase decision

1. Kodak markets digital cameras and is aware that consumers search for information concerning this product on the Internet using one of the several search engines (e.g., Google). To ensure that Kodak appears on the first page of results, this company pays the search engine to become a sponsored link when consumers search the key words "digital camera." This is an illustration of _____.

search engine optimization

1. Which of the following is probably the most important situational variable with respect to search behavior?

temporal perspective

1. James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

variety seeking

1. The second screen refers to

watching tv while interacting with another device