Quiz 7
Which of the following is an indirect business marketing channel?
producer to business distributor to business customer
Which of the following is true of channel members?
They play specialized roles in the channel.
Which of the following best describes a similarity between Costco and Walmart?
Both use everyday low pricing.
________ and ________ do not take title to goods, and they perform only a few channel functions.
Brokers; agents
Which of the following is true of conventional distribution channels?
Channel members seek to maximize their own profits.
A strategy of exclusive dealing is most likely considered legal if ________.
competition is not substantially lessened
Stop-N-Go , 7-Eleven, and Circle K are examples of ________.
convenience stores
A ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.
conventional distribution channel
Sears, Target, and Kroger are examples of ________.
corporate chains
The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.
disintermediation
An ideal price policy scenario for retailers would be to achieve ________ while charging ________.
high volume; high markups
Which type of wholesaler sells to manufacturers rather than to retailers?
industrial distributor
For which product would a company use an exclusive distribution strategy?
luxury cars
Carey David's wholesale company helps retailers train salesclerks, improve store layouts and displays, and set up inventory control systems. According to this information, which of the following wholesaler's channel functions does Carey David provide?
management services and advice
You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?
rack jobber
Which of the following wholesaler's channel functions is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?
selling and promoting
A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
services mix
For which of the following products would the intensive distribution strategy most likely be used?
soft drinks
The term supply chain is considered limited because it ________.
suggests that planning begins with raw materials and factory capacity
Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive dealers. This type of a disagreement is known as aNo ________ conflict.
vertical
________ management is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system.
Integrated logistics
Which of the following should be a manufacturer's first step when designing an effective marketing channel?
analyze consumer needs
Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?
department store
Cabela's stores are as much natural history museums for outdoor enthusiasts as they are retail outlets. This information indicates that Cabela's is practicing ________.
experiential retailing
Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?
franchise
