Quiz 8

_____________ companies need to monitor social computing for negative comments.

All: Some/Most/No

_____________ involves obtaining feedback from customers.

Conversational marketing

Which of the following is a business-to-business sharing firm?

LiquidSpace

Which of the following is a risk of social commerce?

Quality of comments

Which of the following is used to conduct market research?

Social intelligence

Craigslist is an example of a_____________.

Social marketplace

__________________ refer(s) to word-of-mouth advertising.

Viral Marketing

Customers _____________________ because of Web 2.0.

are more empowered

Groupon is an example of ___________.

group shopping

One risk of social media is that ________ percent of individuals contribute __________ of the content.

only 20; 80