Share the promise

What is a brand?

A brand is all the combined impressions and experiences associated with a particular company, good, or service

How does a brand differ from a logo?

A logo is a symbol or design that is associated with a brand.

What is a touch point?

Any interaction between a business and a customer or potential customer

Briefly describe the following categories of touch points:

Before doing business - Advertisements, publicity, Word of mouth marketing. While doing business with the company - Engagement with salespeople and other employees, the delivery of service, the physical aspect of the business. After the sale - Shipping/delivery, installation, Follow up, customer loyalty, customer satisfaction, warranties/rebates, dealing with problems or complaints

How does a brand promise differ from a slogan?

Slogan is a memorable phrase used to advertise a product or brand.

What is a brand promise?

Specific benefit that customers can expect form using the good/service and interacting with the company.

List the steps involved in identifying and carrying out your business's brand promise.

Step one - Understand the benefits your brand provides to its target customers. Step two - Understand what makes your brand stand out from the competition. Step three - Understand the value and beliefs your brand represents

What factors influence the way a business carries out its brand promise?

The business environment such as the virtual environment