Share the promise
What is a brand?
A brand is all the combined impressions and experiences associated with a particular company, good, or service
How does a brand differ from a logo?
A logo is a symbol or design that is associated with a brand.
What is a touch point?
Any interaction between a business and a customer or potential customer
Briefly describe the following categories of touch points:
Before doing business - Advertisements, publicity, Word of mouth marketing. While doing business with the company - Engagement with salespeople and other employees, the delivery of service, the physical aspect of the business. After the sale - Shipping/delivery, installation, Follow up, customer loyalty, customer satisfaction, warranties/rebates, dealing with problems or complaints
How does a brand promise differ from a slogan?
Slogan is a memorable phrase used to advertise a product or brand.
What is a brand promise?
Specific benefit that customers can expect form using the good/service and interacting with the company.
List the steps involved in identifying and carrying out your business's brand promise.
Step one - Understand the benefits your brand provides to its target customers. Step two - Understand what makes your brand stand out from the competition. Step three - Understand the value and beliefs your brand represents
What factors influence the way a business carries out its brand promise?
The business environment such as the virtual environment