Quiz 9

In 2012, what percentage of internet users read online magazines?

20%

Around what percentage of Internet users in the United States use social networks on a regular basis?

67%

Which of the following is a community of members who self-identify with a demographic or geographic category?

Affinity community

_________ is when sales of new digital products replace sales of traditional products.

Cannibalization

All of the following are benefits of auctions except:

Decreased price transparency

In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

Dynamic

An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers.

Exchange

Walmart's global supply chain has been criticized for all of the following except:

Failing to be efficient

In a Dutch-Internet auction, the highest price wins.

False

Facebook is an example of a(n):

General community/ social network.

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Herd behavior

To a manufacturing company, office supplies are an example of:

Indirect goods

An ________ primarily serves businesses that mostly buy direct goods on a contract purchasing basis.

Industry consortium

Which of the following is the fastest growing segment of media revenues?

Internet

Which of the following statements about the movie industry is not true?

Internet and online distribution now make up the largest share of movie revenues.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Location of auction

All of the following are potential benefits of B2B e-commerce except:

Lower price transparency

Which of the following was the most troubled segment of the publishing industry in 2012?

Newspapers

Which of the following forms of online entertainment is expected to generate the most revenue in 2015?

Online video

Which of the following statements about auctions is not true?

The market leader in C2C auctions is Craigslist.

B2B commerce includes all of the following business processes except:

Use of corporate intranets

Amazon's kindle uses a (an) _______ to restrict the widespread sharing of content.

Walled garden

Which of the following is not one of the three defining characteristics of a portal?

Auctions

Which of the following terms refers to the total flow of value among firms?

Total inter-firm trade

A demand-aggregator facilitates group buying of products at dynamically adjusted discount prices based on high

True

An exchange is an independently owned online marketplace that connects many suppliers and buyers.

True

Next to social networks, newspapers produce the largest online audiences of an media.

True

The a la cart revenue model allows users to pay only for what they use.

True