Quiz Chapter 6 (7)

What is the difference between a common carrier and an electronic publisher? -A common carrier may examine content before distributing it; an electronic publisher may not. -A common carrier is not allowed to import any foreign programming; an electronic publisher may. -A common carrier may not transmit video images; an electronic publisher can send both analog and digital images. -A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels. -There is no difference between a common carrier and an electronic publisher.

A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels.

______ are one of the longest-running types of serial programs in the history of television. -Workplace comedies -Daytime soap operas -Sitcoms -Hybrid dramas -Anthology dramas

Daytime soap operas

-When might broadcast networks air syndicated programs? -During prime time -During fringe time -During time shifting -Only during the daytime -Only during the evening

During fringe time

In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history." -Prime Time Access Rule -must-carry rules -access channels -Financial Interest and Syndication Rules -None of the above.

Financial Interest and Syndication Rules

Which of the following factors has allowed cable channels to achieved success? -Creating programs that target the largest possible mass audience -Avoiding being ''bundled'' with other channels as part of a package deal -Copying the kind of programming offered by broadcast networks -Finding and catering to the needs of niche audiences with specific interests -None of the above.

Finding and catering to the needs of niche audiences with specific interests

In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors. -the music industry -radio -movies -New York theater -None of the above.

New York theater

1. Who transmitted the first electronic TV picture? - John Grierson -Philo Farnsworth -Vladimir Zworykin -Thomas Edison -None of the above.

Philo Farnsworth

Which of the following is the best way to erase the losses of deficit financing for a TV show? -Selling the program into rerun, or off-network, syndication -Selling national and local advertising spots -Selling the program to individual affiliates -Renting the program to the networks -Time shifting

Selling the program into rerun, or off-network, syndication

What did major networks do to combat audience erosion in the 1990s? -They threatened not to allow cable operators to carry any of their programming. -They started making edgier and more controversial programming. -They acquired cable channels. -They acquired cable operators. -None of the above.

They acquired cable channels.

How have direct broadcast satellite (DBS) services challenged cable? -They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. -They offer a lot more stations than cable. -They have started to create their own programming, while cable still only shows reruns of old network programs. -They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. -All of the above.

They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible.

VHS outsold the technically superior Betamax videocassette format because ______. -the recorders cost less -more money was spent advertising the VHS format than the Betamax -consumers couldn't tell the difference between the two formats -VHS offered more tape space and could record longer programs -All of the above.

VHS offered more tape space and could record longer programs

In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public. -DBS services -must-carry rules -access channels -pay-per-view channels -superstations

access channels

Below-the-line costs for a TV program include the ______. -writer -camera crew -actors -director -All of the options

camera crew

The final part of the cable system that actually brings the cable into the home is called ______. -feeder or trunk cable -headend -cathode ray tube -fiber-optic cable -drop or tap line

drop or tap line

The development of satellites in the 1970s ______? -brought an end to the franchising frenzy -encouraged competition between K-band and C-band technologies -enabled premium channels like HBO to be born -made the FCC instigate must-carry rules -All of the above

enabled premium channels like HBO to be born

The game show Wheel of Fortune is an example of ______. -off-network syndication -fringe time -an O & O -first-run syndication -hybrid syndication

first-run syndication

Although some media critics disagree about the terminology, smartphones and other mobile devices used to watch videos are sometimes referred to as ______. -first screens -time shifting -fourth screens -off-network -headends

fourth screens

A catch-up service ______. -lets you watch episodes after they air on TV -is an online fan site with plot descriptions -refers only to DVD players -usually refers to something you see in a movie theater -None of the above.

lets you watch episodes after they air on TV

One potential drawback for consumers who use a DVR (digital video recorder) is that ______. -they have to be at home to press ''record'' in order to tape a program -they can't skip past commercials -marketers and advertisers might be able to ''see'' what they watch -they can only use them to record broadcast network programming, not cable programming -DVRs can be unreliable and don't always record what you program them to record

marketers and advertisers might be able to ''see'' what they watch

Programs that are in off-network syndication are ______. -programs that were made specifically for syndication -programs that are produced by broadcast networks for cable channels -older programs that no longer run during network prime time - programs that are too risqué for network television -All of the above.

older programs that no longer run during network prime time

In 1965, the FCC established must-carry rules, which ______. -required cable operators to carry local TV broadcasts -established technical standards for cable broadcasts, regulating the signals carried by cable systems -blocked cable systems from bringing distant television stations into cities with local stations -blocked cable operators from carrying local TV broadcasts -None of the above.

required cable operators to carry local TV broadcasts

The practice of recording shows and watching them later when it is more convenient is called ______. -fin-syn -viewer's choice -time shifting -stripping -syndicating

time shifting