Quiz SG - Module 6

Which of the following statements describes an advantage that personal selling has over other forms of promotion?

All of the above

Which of the following is NOT an example of a promotional goal?

Delivering the product

Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty?

Frequent buyer program

Wade Scott bought an AZPX brand skateboard because all of the "other guys" were buying them. Scott was influenced by a(n) _____ factor.

Social

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

Wholesalers

When Mars, Inc. decided to make Snickers available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

Distribution

Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:

Specialty stores

Crafts R Us marked packages of yarn down to a quarter apiece to attract more customers into the store. This was below the store's cost. The packages of yarn were intended to be a _____ to increase store traffic:

Loss leader

According to the _____, a firm should first identify consumer needs and then produce the goods and services that will satisfy them.

Marketing concept

Chewy candy manufacturers are coming out with more true-to-fruit flavors, with some companies even fortifying their confections with vitamin C to make them more fruit-like. From this information, you can surmise that the chewy candy industry is in the _____ stage of the product life cycle.

Maturity

The _____ is a specific group of consumers toward which a firm directs its marketing efforts.

Target market

Before marketing its new brand of candy nationwide, The Candy Co. gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name. In which stage of the new-product development process would this have happened?

Test marketing

The Minnesota State Fair recently held an endurance competition in which consumers held on to a 2015 Ford Mustang to see who can hold on to the car the longest to win it. An article in the local paper about the winner of the competition is an example of which promotional activity?

x public relations

What type of market segmentation strategy was Fiat Chrysler, the manufacturer of automobiles, using when it introduced Maserati, a luxury vehicle?

Demographic

The chain of manufacturer, agent, wholesaler, and retailer through which items towels, sheets, and rugs flow is called a(n) ______ channel.

Distribution