quizzes for test 2

If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for BLANK

Affection

Freud's theory of personality includes the BLANK

All of the above (ego, id, superego)

when a woman buys expensive jewelry, which of the following needs is most likely being expressed?

Hedonic

A person's conception of how he/she would like to be is called BLANK

Ideal Self

wants are a combination of BLANK

Personal and cultural factors

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?

Utilitarian needs

Consumers who have BLANK are particularly good targets for marketing communications that use fantasy appeals.

a large gap between their real and ideal self

The BLANK refers to our more realistic appraisal of the qualities we have and don't have

actual self

Decisions driven by our emotional responses to a product are called BLANK

affective

BLANK is a lasting, general evaluation of people, objects, advertisements or issues

an attitude.

BLANK are universally recognized ideas and behavioral patterns

archetypes

BLANK is where a person derives his or her identity in large measure from a social group

collective self

Features actually used to differentiate among choices are called BLANK attributes.

determinate

BLANK suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate out behavior

expectancy theory

motivational research is based on the trait theory of personality T/F

false

the reality principle, according to Freudian psychology, is behavior guided by the primary desire to maximize pleasure and avoid pain T/F

false

the superego is also known as the pleasure principle T/F

false

BLANK is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision

information search

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is BLANK

internalization

BLANK refers to the process that leads people to behave as they do

motivation

BlANK refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her behavior

personality

according to maslow's hierarchy of needs, the lowest order (most basic) of needs is BLANK

physiological

When we act the way we assume others expect us to act we are practicing a BLANK

self - fulfilling prophecy

which of the following needs from maslows hierarchy is addressed by the US Army's advertising slogan "Be all you can be"

self actualization

BLANK summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities

self-concept

According to the sociological tradition of BLANK, relationships with other people play a large part in forming the self

symbolic interaction

an advertisement emphasizes that is a consumer uses a certain deodorant, he or she willl not offend other people and will not cause problems in the workplace because of bad body oder. What part of Freudian system is this ad appealing tp?

the superego

BLANK states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency

theory of cognitive dissonance

Identification occurs when we form an attitude to conform to another person's or group's decisions T/F

true

a straight rebuy is considered a habitual decision T/F

true

social comparison is a basic human tendency T/F

true

consumer researchers have adapted some of Sigmund Freud's ideas, particular, his work highlights the potential importance of BLANK that influences or purchases

unconscious motives