quizzes for test 2
If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for BLANK
Affection
Freud's theory of personality includes the BLANK
All of the above (ego, id, superego)
when a woman buys expensive jewelry, which of the following needs is most likely being expressed?
Hedonic
A person's conception of how he/she would like to be is called BLANK
Ideal Self
wants are a combination of BLANK
Personal and cultural factors
In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?
Utilitarian needs
Consumers who have BLANK are particularly good targets for marketing communications that use fantasy appeals.
a large gap between their real and ideal self
The BLANK refers to our more realistic appraisal of the qualities we have and don't have
actual self
Decisions driven by our emotional responses to a product are called BLANK
affective
BLANK is a lasting, general evaluation of people, objects, advertisements or issues
an attitude.
BLANK are universally recognized ideas and behavioral patterns
archetypes
BLANK is where a person derives his or her identity in large measure from a social group
collective self
Features actually used to differentiate among choices are called BLANK attributes.
determinate
BLANK suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate out behavior
expectancy theory
motivational research is based on the trait theory of personality T/F
false
the reality principle, according to Freudian psychology, is behavior guided by the primary desire to maximize pleasure and avoid pain T/F
false
the superego is also known as the pleasure principle T/F
false
BLANK is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision
information search
Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is BLANK
internalization
BLANK refers to the process that leads people to behave as they do
motivation
BlANK refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her behavior
personality
according to maslow's hierarchy of needs, the lowest order (most basic) of needs is BLANK
physiological
When we act the way we assume others expect us to act we are practicing a BLANK
self - fulfilling prophecy
which of the following needs from maslows hierarchy is addressed by the US Army's advertising slogan "Be all you can be"
self actualization
BLANK summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities
self-concept
According to the sociological tradition of BLANK, relationships with other people play a large part in forming the self
symbolic interaction
an advertisement emphasizes that is a consumer uses a certain deodorant, he or she willl not offend other people and will not cause problems in the workplace because of bad body oder. What part of Freudian system is this ad appealing tp?
the superego
BLANK states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency
theory of cognitive dissonance
Identification occurs when we form an attitude to conform to another person's or group's decisions T/F
true
a straight rebuy is considered a habitual decision T/F
true
social comparison is a basic human tendency T/F
true
consumer researchers have adapted some of Sigmund Freud's ideas, particular, his work highlights the potential importance of BLANK that influences or purchases
unconscious motives