Retail & E-commerce Final

The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.

B2B e-commerce marketplaces

Which of the following statements about behavioral targeting is not true?

Behavioral targeting delivers relevant ads by matching characteristics of the ad with the characteristics of the content adjacent to the ad placement.

All of the following are benefits of auctions except:

decreased price transparency.

All of the following are examples of direct goods in the auto industry except:

desktop computers.

Content convergence refers to the convergence in the design, production, and ________ of content.

distribution

Which of the following threatens to slow e-commerce growth?

economic conditions, including rising inflation

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

engagement

The amount of time visitors spend on a site is a measure of:

engagement.

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

equipment

Which of the following is the first step in the social marketing process?

fan acquisition

The ratio of impressions to fans is a measure of:

fan acquisition.

All of the following are advantages of online retail except:

faster delivery of goods.

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:

free availability of the work on the Web.

Which of the following features of e-commerce technology enables marketers to engage customers in a dialog and dynamically adjust the experience to the consumer?

interactivity

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

knowledge consumers have about how to conduct online transactions.

All of the following are aspects of content convergence except:

language.

The marketing technique known as ________ involves merchants offering many products for which there is little demand

long tail marketing

All of the following are potential benefits of B2B e-commerce except:

lower price transparency.

The term supply-push refers to:

making products prior to orders being received based on estimated demand.

All of the following were parts of the vision during the early days of e-commerce except the belief that:

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

power of customers

Which of the following is not a risk or cost of Internet auctions?

price transparency

Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?

privacy

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

proxy bidding

Which of the following is not an e-commerce public safety and welfare issue?

regulation of taxation

Which of the following types of auctions "shields the brand" of the seller?

reverse auction

Which of the following generates the most mobile ad spending?

search engine advertising

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?

social density

All of the following are "traditional" online marketing tools except:

social marketing

Which of the following is not a practice that degrades the results and usefulness of search engines?

social search

Which of the following refers to the links that connect business firms with one another to coordinate production?

supply chain

DRM refers to a combination of ________ for protecting digital content.

technical and legal means

B2B e-commerce websites:

tend to serve horizontal markets.

All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:

the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement.

What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?

the ability to make perfect copies of digital works at little cost

A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles).

vertical

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users?

video

All of the following are fixed price strategies except:

yield management.

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

Choice/Consent

________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.

Collaborative commerce

Which of the following is not one of the main stages of the online purchasing process?

Conversation

A(n) ________, in which the highest bidder wins, is the most common form of auction.

English auction

All of the following are proximity marketing technologies except:

Geo-search

Which of the following account for the vast majority of location-based mobile marketing?

Google and Meta

Which of the following statements about auctions is not true?

Most of the listings on eBay today use auction pricing.

A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.

SCM

"Do Not Track" falls under which of the following principles in the FTC's current privacy framework?

Simplified Choice

Which of the following statements about copyright protection in the European Union is not true?

The European Union now takes a far less proactive view of copyright protection than does the United States.

Which of the following is not a true statement about portals?

The limited time budget of consumers works to the advantage of vertical market portals.

Which of the following statements about independent bookstores is not true?

The number of independent bookstores declined by almost 50% between 2009 and 2022.

Which of the following is not a current trend in online content?

The number of people in the United States who watch digital video on subscription-based OTT television services has declined.

Which of the following is not true about mobile marketing?

The top three mobile advertising platforms, ranked in terms of mobile advertising revenue, are Google/YouTube, Meta, and Twitter.

Which of the following is a form of marketing in which a firm pays a commission when visitors to a different website, blog, or social media page click the firm's link or ad on that website or page and visit the firm's website?

affiliate marketing

Which of the following is not one of the defining functions of a portal?

auctions

Which of the following was the first step in the development of B2B e-commerce?

automated order entry systems

Omnichannel merchants are also referred to as:

bricks-and-clicks companies.

All of the following are challenges faced by bricks-and-clicks firms except:

building a brand name.

Virtual merchants face potentially large costs for all of the following except:

building and maintaining physical stores.

All of the following are challenges for catalog merchants except:

building sophisticated order entry and fulfillment systems.

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

channel conflict

Which of the following is the most important tool in establishing a relationship with the customer?

company website

Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management.

competition

Which of the following protects original forms of expression in a tangible medium?

copyright law

Downloading a music track owned by a record company without paying for it is an example of a violation of:

copyright law.

Which of the following is not a true statement about user-generated content?

A large percentage of creators are able to earn more than $5,000 a year from a social network creator fund.

On average, users use about ________ apps a month on their smartphone.

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