Role Playing- Retailing & Omnichannel Marketing: Fit Life

In order for an omnichannel retailer to be successful, retailers must invest in which three aspects?

1. People 2. Process 3. Infrastructure

Our goal is that their customers have a/an ________________ experience across all distribution platforms

Consistent

Omnichannel marketing involves using _________________ to understand where effort exists in the customer experience and how to remove -rather than add- effort.

Data

By tracking the sales of specific supplements items, you will be able to ____________________. This will help you to order enough of the popular items and fewer of the less popular ones.

Improve your ordering pattern

Based on the lists of what each would entail, and the budget that Christian and Emmy set for us, what do you think would be our best option here?

Kiosk for product information

What weaknesses impact Fit Life by having products on their shelf that don't easily sell?

Less shelf space for popular items waste lost of profit Customers unable to find popular supplements

Place the challenge that needs to be solved in the appropriate omnichannel bucket:

Process- 1. Using technology/reports to know which products are most popular for their customers 2. Needing to market the promotions of supplements 3. Making checking out quicker Infrastructure- 1. Having a large enough inventory of popular supplements 2. Having many supplements that are not selling fast enough 3. Needing appropriate supply chain and logistics capabilities to deliver across multiple channels People- 1. Staff not able to answer all customer questions on supplements 2. Customers having to wait awhile to find an employee to answer questions or help find products 3. Needing to hire people to fulfill online orders for store pick-ups

What type of retailer would Fit Life be considered?

Specialty Retailer

In order to create an integrated customer experience, we will want all channels _________________

To have the same look and feel

Sometimes when we want to reorder a product, our supplier is out of stock, or wants to charge a lot more for not ordering in bulk. What should I do about this?

You should work closely with your supplier to meet this goal.