SCm test 4

You should conduct buyer persona interviews with all of the following people EXCEPT:

• Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor.

25. True or false

People are protective of their privacy and do not want their experiences to be highly personalized.

8. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose

Select all that apply.

23. True or false

Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

22. True or False

An effective content distribution strategy is all about getting your content in front of the most people.

Addressing data privacy is a portion of which part of your internal processes

Data hygiene

A grouping of technologies that marketers leverage to conduct and improve their marketing activities" is the definition of what term

Tech stack

28. True or False

The most effective way to initiate a buyer persona interview request is through a phone call.