Share the Promise! Identifying Brand Promise

Brand Promise

A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations

Brand Personality

A business's agreement with a costumer that they will provide the benefits of their service/product

Logo

A distinctive symbol, design, or group of letters

Slogan

A phrase that is easy to remember

Brand

All the combined impressions and experiences associated with a particular company, good, or service

Publicity

Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it

Advertisement

Any paid form of non personal presentation and promotion of ideas, goods, or services

Credible

Beliveable

Brand Loyalty

Costumer's allegiance to a particular brand

Authentic

Genuine; Sincere; Not Fake

Branding

On-going decision-making process about the use of brands

Word-Of-Mouth Marketing

Promotion and publicity for a business provided by costumers who tell others of their satisfaction with the business

Brand Awareness

The extent to which customers or potential customers are familiar with a brand

Organizational Culture

The values and ideals that an organization encourages among it's employees; also called corporate culture

Corporate Culture

The values and the ideals that an organization encourages among it's employees; also called organizational culture