six marketing functions quiz

How does the marketing function of selling benefit society

Helps to increase employment

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

Marketing-information management

Which of the following is an activity in the product/service management function

Phasing out unprofitable products

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

Pricing

Which function of marketing determines how much gross profit a business will make on a good or service

Pricing

In what marketing activity do businesses engage to meet the wants and needs of consumers?

Product/Service management

Which marketing function involves creating the correct product mix for a business?

Product/Service management

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

Promotion

Which marketing function can remind customers of items that they want to purchase?

Promotion

A product being in great demand is a factor that might encourage businesses to

adjust prices

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

channel management

One reason the selling function is so important is because it involves

contact with customers

An effective marketing-information management function enables marketers to

determine what products customers want

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

functions

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

marketing-information managment

To be successful, businesses need to set prices that cover costs and

maximize return

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

promotion

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

selling

Which marketing function involves determining where products will be sold?

Channel management

Which of the following marketing functions enables businesses to have their products in the right place at the right time

Channel management