six marketing functions quiz
How does the marketing function of selling benefit society
Helps to increase employment
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
Marketing-information management
Which of the following is an activity in the product/service management function
Phasing out unprofitable products
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
Pricing
Which function of marketing determines how much gross profit a business will make on a good or service
Pricing
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Product/Service management
Which marketing function involves creating the correct product mix for a business?
Product/Service management
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Promotion
Which marketing function can remind customers of items that they want to purchase?
Promotion
A product being in great demand is a factor that might encourage businesses to
adjust prices
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
channel management
One reason the selling function is so important is because it involves
contact with customers
An effective marketing-information management function enables marketers to
determine what products customers want
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
functions
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
marketing-information managment
To be successful, businesses need to set prices that cover costs and
maximize return
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
promotion
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
selling
Which marketing function involves determining where products will be sold?
Channel management
Which of the following marketing functions enables businesses to have their products in the right place at the right time
Channel management