SMM Chapter 1-9 Quiz Reviews
In the wake of COVID-19, which of the following did LinkedIn NOT implement?
#SupportSmallBusiness live show
Tagging on Facebook
1. Increases SEO value 2. increases the chance of having the tagged person or company share a post 3. make posts stand out 4. increases Google ranking
Which of the following are important when establishing a brand's tone of voice?
1. The brand's character 2. The brand's tone 3. The brand's language 4. The brand's purpose
What is a personal vision?
1. a picture of your true self in the future 2. it includes all the important elements of your life and career 3. it helps you see into the future, as it is the framework for the process of creating your life 4. it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself
What is a great way to become an active participant on LinkedIn and Twitter?
1. find and join LinkedIn groups 2. invite people to connect 3. post regular status updates 4. use visuals
Why should business get Snappin'?
1. low-cost marketing tool 2. offers a sense of urgency 3. Snapchat users are big buyers 4.
Using Twitter as a marketing tool allows businesses to
1. provide customer service 2. connect with customers 3. increase brand awareness 4. discover whats happening
The Pinterest algorithm is based on
1. source quality 2. pintrest rating 3. the Pin quality
Facebook recommends going live for at least ____ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
When it comes to posting on Facebook, Text should be limited to how many characters?
140 or fewer
A username on Twitter can contain how many characters?
15
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
What is the average number of minutes spent on Snapchat each day?
30+
How many images can you upload to Twitter per tweet?
4
How long did it take the Internet to reach 50 million people?
4 years
In 2021, Twitter recategorized and rebranded their ad suite to include new advertising categories. How many advertising categories did they launch?
5
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
7
What is the recommended percentage of content on Instagram that should be non-promotional?
80%
Which of the following did Instagram NOT do as a result of COVID-19?
Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
Instagram is owned by which company?
Which are social media engagements?
Likes + Comments + Shares + Clicks
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?
McDonalds
In a company SWOT analysis, which of the following are EXTERNAL
Opportunities and Threats
Pinterest Rich Pins consist of
Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins
Which celebrity helped put Instagram on the map?
Snoop Dog
During London Fashion Week, Burberry used __________ to tell the tale of two models planning to break into its flagship store on Regent Street in London
Storytelling
According to a business Insider study, LinkedIn is perceived as trustworthy as
The Wall Street Journal and Forbes
Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
You are 7 times more likely to be found on LinkedIn with a profile picture.
True
You can use hashtags on Pinterest.
True
A pinned post is
a post at the top of a brand's Facebook page
A customer persona is
a representation of a company's target market based on data collected from existing and target customers
Which of the following is NOT a Facebook ad objective?
demographics
To set up a business account on Pinterest, a brand will need to provide a / an
email address, password, business name, website and business category
The Instagram algorithm displays posts based on
the content that followers engage with the most
A social media content strategy is __________.
the planning, development and management of social media content
What is social media listening?
the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
What are personal brand attributes?
the words you would use to define your personality, or the value that you offer
What is the top reason LinkedIn users follow a company?
to stay informed on the industry
Which of the following is NOT an advantage of social media?
unrealistic customer expectations
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
Buyable Pins
Which is the most used Instagram filter in the world?
Clarendon
A Snapchat filter is dynamic and a Snapchat lens is static.
False -
Posts with 100 characters or more perform better on Twitter.
False -
Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.
False -
Tuning is the continuous process fine tuning every post before it gets published.
False -
Which of the following is NOT part of the Twitter algorithm?
Fan Favorites
Which of the following is not a Pinterest targeting option?
Hashtag targeting
Pinterest components consists of
Home feed, Pins and Boards
Article Pins include all except
INCLUDES: headline, author, story descriptions EXCLUDED: recipe
Which country has the highest number of Facebook users?
India
A board is a collection of Pins presented as clustering of related ideas such as product categories, interests and topics.
True
A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.
True
A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business
True
Consumers now regard social media as a more trustworthy source of information over traditional marketing communications
True
Descriptions will stay with an image as it gets re-pinned.
True
Facebook is the most active social media platform in the world?
True
Instagram posts with locations receive more engagement than posts without.
True
LinkedIn Influencers are selected by invitation only.
True
LinkedIn is considered the most effective platform for B2B lead generation.
True
Photos that feature faces get more likes on Instagram than those without.
True
Question posts receive 100% more comments than standard text posts.
True
Snapchat also allows users to incorporate music into snaps.
True
Social commerce is defined as the use of social networking websites to promote and sell products and services.
True
The majority of college students would purchase from a brand if sent a coupon on Snapchat.
True
LinkedIn's article publishing feature is NOT open to
companies
Which gender uses Facebook more?
Women
Which gender uses Instagram more?
Women
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
To engage with Snapchatters, Grubhub hosted a week-long __________, increasing followers by 20%.
contest
What are values?
core principles that give meaning to your life
What is a way to plan, organize and schedule all social media activities?
create a social media calendar
What does the 4-1 rule state?
for every single piece of self-promotional content posted, share four pieces of content from others
If you are a student, how should you describe yourself in your LinkedIn headline?
how you want to be found by a potential employer
Which of the following is a benefit of social media marketing?
increased exposure / brand awareness brand loyalty lead generation increased traffic
The strongest Twitter bios usually contain _____________.
industry targeted keywords
Geofilters are available based on
location information
What is social media reach?
number of people who have seen any activity from your social media account
Which of the following are external, and help you foresee what you may be facing in the industry?
opportunities
Which of the following should you NOT do on social media?
tag or post pictures and videos of people without their permission
LinkedIn is the world's largest
professional network
Slideshare (owned by LinkedIn) is the world's largest community for
sharing presentations
The "SMART framework" must be?
specific, measurable, attainable, relevant and time-based
What are passions?
what intrigues and motivates you in determining how you want to spend your time
What is earned media?
what the public shares digitally and verbally about a brand
What is click-baiting?
when a post a uses a headline that encourages followers to click without giving information about what they will see
