SMM Chapter 1-9 Quiz Reviews

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In the wake of COVID-19, which of the following did LinkedIn NOT implement?

#SupportSmallBusiness live show

Tagging on Facebook

1. Increases SEO value 2. increases the chance of having the tagged person or company share a post 3. make posts stand out 4. increases Google ranking

Which of the following are important when establishing a brand's tone of voice?

1. The brand's character 2. The brand's tone 3. The brand's language 4. The brand's purpose

What is a personal vision?

1. a picture of your true self in the future 2. it includes all the important elements of your life and career 3. it helps you see into the future, as it is the framework for the process of creating your life 4. it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself

What is a great way to become an active participant on LinkedIn and Twitter?

1. find and join LinkedIn groups 2. invite people to connect 3. post regular status updates 4. use visuals

Why should business get Snappin'?

1. low-cost marketing tool 2. offers a sense of urgency 3. Snapchat users are big buyers 4.

Using Twitter as a marketing tool allows businesses to

1. provide customer service 2. connect with customers 3. increase brand awareness 4. discover whats happening

The Pinterest algorithm is based on

1. source quality 2. pintrest rating 3. the Pin quality

Facebook recommends going live for at least ____ minutes, as the longer the broadcast, the more likely people are to discover the video.

10

When sharing photos of people, how many people per photo does Twitter allow you to tag?

10

When it comes to posting on Facebook, Text should be limited to how many characters?

140 or fewer

A username on Twitter can contain how many characters?

15

Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.

24

What is the average number of minutes spent on Snapchat each day?

30+

How many images can you upload to Twitter per tweet?

4

How long did it take the Internet to reach 50 million people?

4 years

In 2021, Twitter recategorized and rebranded their ad suite to include new advertising categories. How many advertising categories did they launch?

5

On average, how many pieces of content do B2B prospects engage with before making a purchase decision?

7

What is the recommended percentage of content on Instagram that should be non-promotional?

80%

Which of the following did Instagram NOT do as a result of COVID-19?

Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section

What was the 2015 Oxford Dictionary Word of the Year?

Face with Tears of Joy emoji

Instagram is owned by which company?

Facebook

Which are social media engagements?

Likes + Comments + Shares + Clicks

Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?

McDonalds

In a company SWOT analysis, which of the following are EXTERNAL

Opportunities and Threats

Pinterest Rich Pins consist of

Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins

Which celebrity helped put Instagram on the map?

Snoop Dog

During London Fashion Week, Burberry used __________ to tell the tale of two models planning to break into its flagship store on Regent Street in London

Storytelling

According to a business Insider study, LinkedIn is perceived as trustworthy as

The Wall Street Journal and Forbes

Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.

True

You are 7 times more likely to be found on LinkedIn with a profile picture.

True

You can use hashtags on Pinterest.

True

A pinned post is

a post at the top of a brand's Facebook page

A customer persona is

a representation of a company's target market based on data collected from existing and target customers

Which of the following is NOT a Facebook ad objective?

demographics

To set up a business account on Pinterest, a brand will need to provide a / an

email address, password, business name, website and business category

The Instagram algorithm displays posts based on

the content that followers engage with the most

A social media content strategy is __________.

the planning, development and management of social media content

What is social media listening?

the process of monitoring the internet to determine what is being said about a particular brand, topic or industry

What are personal brand attributes?

the words you would use to define your personality, or the value that you offer

What is the top reason LinkedIn users follow a company?

to stay informed on the industry

Which of the following is NOT an advantage of social media?

unrealistic customer expectations

Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?

Buyable Pins

Which is the most used Instagram filter in the world?

Clarendon

A Snapchat filter is dynamic and a Snapchat lens is static.

False -

Posts with 100 characters or more perform better on Twitter.

False -

Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.

False -

Tuning is the continuous process fine tuning every post before it gets published.

False -

Which of the following is NOT part of the Twitter algorithm?

Fan Favorites

Which of the following is not a Pinterest targeting option?

Hashtag targeting

Pinterest components consists of

Home feed, Pins and Boards

Article Pins include all except

INCLUDES: headline, author, story descriptions EXCLUDED: recipe

Which country has the highest number of Facebook users?

India

A board is a collection of Pins presented as clustering of related ideas such as product categories, interests and topics.

True

A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.

True

A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business

True

Consumers now regard social media as a more trustworthy source of information over traditional marketing communications

True

Descriptions will stay with an image as it gets re-pinned.

True

Facebook is the most active social media platform in the world?

True

Instagram posts with locations receive more engagement than posts without.

True

LinkedIn Influencers are selected by invitation only.

True

LinkedIn is considered the most effective platform for B2B lead generation.

True

Photos that feature faces get more likes on Instagram than those without.

True

Question posts receive 100% more comments than standard text posts.

True

Snapchat also allows users to incorporate music into snaps.

True

Social commerce is defined as the use of social networking websites to promote and sell products and services.

True

The majority of college students would purchase from a brand if sent a coupon on Snapchat.

True

LinkedIn's article publishing feature is NOT open to

companies

Which gender uses Facebook more?

Women

Which gender uses Instagram more?

Women

A Twitter List is?

a curated group of Twitter accounts

A Twitter chat is

a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation

What is user-generated content (UGC)?

any digital content that is produced and shared by end users of an online service or website

To engage with Snapchatters, Grubhub hosted a week-long __________, increasing followers by 20%.

contest

What are values?

core principles that give meaning to your life

What is a way to plan, organize and schedule all social media activities?

create a social media calendar

What does the 4-1 rule state?

for every single piece of self-promotional content posted, share four pieces of content from others

If you are a student, how should you describe yourself in your LinkedIn headline?

how you want to be found by a potential employer

Which of the following is a benefit of social media marketing?

increased exposure / brand awareness brand loyalty lead generation increased traffic

The strongest Twitter bios usually contain _____________.

industry targeted keywords

Geofilters are available based on

location information

What is social media reach?

number of people who have seen any activity from your social media account

Which of the following are external, and help you foresee what you may be facing in the industry?

opportunities

Which of the following should you NOT do on social media?

tag or post pictures and videos of people without their permission

LinkedIn is the world's largest

professional network

Slideshare (owned by LinkedIn) is the world's largest community for

sharing presentations

The "SMART framework" must be?

specific, measurable, attainable, relevant and time-based

What are passions?

what intrigues and motivates you in determining how you want to spend your time

What is earned media?

what the public shares digitally and verbally about a brand

What is click-baiting?

when a post a uses a headline that encourages followers to click without giving information about what they will see


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