Social media

When determining the tone of their tweets, marketers should consider

The target audience

In order to reach a larger audience, marketers should encourage their followers to

Retweet their tweets

What invention in 1995 made locating products and services online much easier

Search engine

Google AdWords was the first Pay-per-click provider

True

It is possible to build a following on Twitter with zero financial investment

True

Following everyone Twitter recommends is a good way to make it an educational platform. (True or False)

False

Formal academic prose should be used when when writing a company blog post.

False

LinkedIn is the most visual of all social media sites.

False

Only premium members can create groups on Linkedin

False

The best accounts to follow on twitter are the promoted ones

False

You can use the same email address for both a personal page and a product page on twitter

False

Collaborating face-to face with collegium across the globe is easy thanks to

Google Hangouts

The best way to to locate information about a particular topic is to search by

Hashtag

In order to use Pinterest effectively you must have

High quality pictures

Pins on Pinterest can be linked to: Your blog, your website or other social media accounts or All of the above

All of the above

From a marketing perspective pinterest is ideal for

Ecommerce sites

Web users tend to read every word of a blog post

False

In order to gain, anything educational from Twitter, you must

Know which hashtags to use in order to join a conversation

In order to access discounts and promotions from a company's Facebook Timeline you must first

Like the page

educational content on the Internet is

Potentially overwhelming

Networking was a lot more difficult before the

Social media revolution

All of the following are potential benefits of a classroom Facebook page except

The option of solicitation opinions from other Facebook users outside of the class

the people a company should follow on Twitter are those who

are in a related industry

When a contact writes recommendation for you on Linkedin it become visible to

everyone

From 1995 to 1997 the number of web users

quadrupled

Which of the following is the best way to keep up with the trends in your industry

use social media

The title of a big post should be

Catchy

Which features of Google Groups helps keep Informational organized

Folders

Which feature allows companies to send tweets to customers and prospects in their local area

Geographic targeting

It's important to use bullet points when blogging because they

Make the text easier to scan

Business leveraging Linkedin can establish themselves as thought leaders by

Participating in Linkedin groups

Videos that appear on the top of the search results page on youtube are

Promoted videos that function as advertisements.

Which of the following devices did most Americans have in their homes by the year 1933

Radio

Feedly allows users to

Read content from all over the world in one place

In order to increase exposure marketers using pinterest should encourage their followers to

Repin the company's pins

By selecting Find Jobs from the Jobs menu on Linkedin you can view jobs based on your

Resume

Which new Facebook feature allows you to control who sees your post

The In-post privacy feature

At a minimum, how many hashtags should marketers use in each of their tweets

1

On google groups which permission settings are recommended for a study group

All members can view and post

A personal brand can grant self employed individuals with

Credibilty

Even elementary school students can benefit from the educational aspects of LinkedIn. (True or False)

False

desktop publishing made print media more cost effective

True

Companies use Pinterest primarily for the purposes of

Increasing sales

The length of a company's blog post should be aligned with

The attention span of a target market

When does Google AdWords charge a company?

When a web user clicks on the advertisement

In which decade did television begin to generate more advertising revenue than print and radio

1950

Connecting with contacts on Linkedin is as easy as entering your email

True

Facebook product pages come with unique web addresses

True

Companies are allowed to exceed the 140 character limit on twitter

false

It is a good idea to check your freedy account at least

once a day

Linkedin is most popular among businesses that market their products to

other businesses