Social Media Analysis Quiz 1
Instagram MAU
1 bil
Most popular social media sites in order
1. Facebook 2. YouTube 3. WhatsApp 4. Messenger 5. WeChat 6. Instagram 7. QQ 8. Tumblr 9. Q Zone 10. Tik Tok 11. Sina Wiebo
WeChat MAU
1.06 bil
Messenger MAU
1.3 bil
WhatsApp MAU
1.5 bil
YouTube MAU
1.9 bil
Facebook MAU
2.23 bil
When was MySpace invented?
2003
When was Facebook invented?
2004
When was YouTube invented?
2005
When was Twitter invented?
2006
Which year marked the biggest revolution of social media in the 21st century? Why?
2009. Need for being connected worldwide.
When was Instagram invented?
2010
When was Snapchat invented?
2011
When was "the selfie" popularized?
2013
When were sponsored posts added to Instagram?
2013
When was Tik Tok invented?
2017
Sina Wiebo MAU
392 mil
Tik Tok MAU
500 mil
Q Zone MAU
632 mil
Tumblr MAU
642 mil
QQ MAU
861 mil
What was MySpace's effect on the music industry?
Changed the way we can find bands
Which kind of social media user has the #1 power in promotions & marketing?
Consumer
Which company owns Instagram today?
Which company owns YouTube today?
Which social media platform was the first to be made exclusively for an app?
Which social media site takes the longest to grant verification checks?
What do public figures use social media for?
Interacting w/ fans in a safe way, promotion
Which #1 song rose to popularity through a viral challenge on Tik Tok?
Lil Nas X "Old Town Road"
What kinds of sites are strictly social networking?
Messaging apps, dating sites, Snapchat, LinkedIn, Reddit
What is Twitter's biggest problem?
No tweet censorship (to protect 1st Amend. rights); can cause international problems
What do businesses use social media for?
Problem solving/PR, establishing community
Which social media platform is the Chinese version of Twitter?
Sina Wiebo
Which platform is known for its filters?
Snapchat
Which social media platform started the "takeover"?
Snapchat
Which company acquired (and later killed) Vine?
Which sites are a combination of social media & social networking?
Twitter, Facebook, Pinterest, Sina Wiebo, Instagram
Which social media platform marked the start of the influencer?
Vine
Which two social media platforms is Tik Tok based on?
Vine & Musical.ly
Which platform was the first to feature ads?
YouTube
Which sites are strictly social media?
YouTube & Tumblr
What is the significance of Facebook integrating algorithmic-based ads into its platform?
allowed companies to target specific consumers based on interests, better ROI, invasion of privacy
What does it mean to "go public"?
allows investors to fund, showed monetary value to general public, brings in ads
Content Verification Program on YouTube (2006)
copyright protection, take down vids w/ infringing content; started w/ SNL sketches & NBC partnership
Why was Twitter's invention of the hashtag important?
created trending moment
MAU
monthly active users
Media
photo, video, blog
social networking
platform for communicating w/ others; 2-way nature; way to engage; community
What is the intended purpose of the verification check?
prevents impersonation
ROI
return on investment
SEO
search engine optimization
What caused social media to happen?
the internet
UGC
user-generated content
social media
website/app that enables users to create & share content; tools; 1-many dynamic; user owns content & shares it
