Social Media Analysis Quiz 1

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Instagram MAU

1 bil

Most popular social media sites in order

1. Facebook 2. YouTube 3. WhatsApp 4. Messenger 5. WeChat 6. Instagram 7. QQ 8. Tumblr 9. Q Zone 10. Tik Tok 11. Sina Wiebo

WeChat MAU

1.06 bil

Messenger MAU

1.3 bil

WhatsApp MAU

1.5 bil

YouTube MAU

1.9 bil

Facebook MAU

2.23 bil

When was MySpace invented?

2003

When was Facebook invented?

2004

When was YouTube invented?

2005

When was Twitter invented?

2006

Which year marked the biggest revolution of social media in the 21st century? Why?

2009. Need for being connected worldwide.

When was Instagram invented?

2010

When was Snapchat invented?

2011

When was "the selfie" popularized?

2013

When were sponsored posts added to Instagram?

2013

When was Tik Tok invented?

2017

Sina Wiebo MAU

392 mil

Tik Tok MAU

500 mil

Q Zone MAU

632 mil

Tumblr MAU

642 mil

QQ MAU

861 mil

What was MySpace's effect on the music industry?

Changed the way we can find bands

Which kind of social media user has the #1 power in promotions & marketing?

Consumer

Which company owns Instagram today?

Facebook

Which company owns YouTube today?

Google

Which social media platform was the first to be made exclusively for an app?

Instagram

Which social media site takes the longest to grant verification checks?

Instagram

What do public figures use social media for?

Interacting w/ fans in a safe way, promotion

Which #1 song rose to popularity through a viral challenge on Tik Tok?

Lil Nas X "Old Town Road"

What kinds of sites are strictly social networking?

Messaging apps, dating sites, Snapchat, LinkedIn, Reddit

What is Twitter's biggest problem?

No tweet censorship (to protect 1st Amend. rights); can cause international problems

What do businesses use social media for?

Problem solving/PR, establishing community

Which social media platform is the Chinese version of Twitter?

Sina Wiebo

Which platform is known for its filters?

Snapchat

Which social media platform started the "takeover"?

Snapchat

Which company acquired (and later killed) Vine?

Twitter

Which sites are a combination of social media & social networking?

Twitter, Facebook, Pinterest, Sina Wiebo, Instagram

Which social media platform marked the start of the influencer?

Vine

Which two social media platforms is Tik Tok based on?

Vine & Musical.ly

Which platform was the first to feature ads?

YouTube

Which sites are strictly social media?

YouTube & Tumblr

What is the significance of Facebook integrating algorithmic-based ads into its platform?

allowed companies to target specific consumers based on interests, better ROI, invasion of privacy

What does it mean to "go public"?

allows investors to fund, showed monetary value to general public, brings in ads

Content Verification Program on YouTube (2006)

copyright protection, take down vids w/ infringing content; started w/ SNL sketches & NBC partnership

Why was Twitter's invention of the hashtag important?

created trending moment

MAU

monthly active users

Media

photo, video, blog

social networking

platform for communicating w/ others; 2-way nature; way to engage; community

What is the intended purpose of the verification check?

prevents impersonation

ROI

return on investment

SEO

search engine optimization

What caused social media to happen?

the internet

UGC

user-generated content

social media

website/app that enables users to create & share content; tools; 1-many dynamic; user owns content & shares it


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