Social Media Final
To attract new followers on Twitter, companies should focus most on.. a) choosing a catch handle b) writing a compelling bio c) drafting clever tweets d) using popular hashtags
d
Companies should be sure to follow everyone on Twitter who is following them. (True or False)
False
The +1 button on Google + functions exactly like the Facebook "like" button. (True or False)
False
Using promoted tweets is a good way to market a new product. (True or False)
False
Desktop publishing made printing media more cost effective. (True or False)
True
Facebook product pages come with unique web addresses. (True or False)
True
Google AdWords was the first Pay-per-Click provider. (True or False)
True
Today most major companies have a blog. (True or False)
True
In order to access discounts and promotions from a company's Facebook Time, you must first.. a) like the page b) comment on the page c) share the page d) none of the above
a
SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos
a
Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media
a
All of the following are major influences on a person's decision to produce a product except ... a) how useful is it b) how popular is it c) where was it manufactured d) how it makes a person feel
c
Before posting a question on LinkedIn, it's a good idea to... a) read all the other questions posted b) Google the question first c) search for a duplicate question d) ask your teacher the question
c
From 1995 to 1997, the number of web users... a) doubled b) tripled c) quadrupled d) remained the sane
c
What element of Pinterest can help potential followers learn more about your product and company) a) an introductory pinboard b) relevant pins c) a compelling description d) detailed captions
c
What made social media the most transformative development in marketing thus far? a) its ability to connect customers with one another b) its ability to increase brand visibility c) its ability to connect customers with the company in real-time d) its ability to generate revenue
c
How long does it take for content posted to your subscribed sites to appear on Google Reader? a) a few minutes b) a few hours c) one day d) it happens instantly
d
In order to bale a good marketer, you must understand people's... a) emotions b) motives c) thought process d) all of the above
d
Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above
d
Which tried and true marketing strategy dies social media leverage on mass scale? a) reciprocity b) scarcity c) live demos d) word of month
d
Before you begin posting images and status updates for their Facebook product page, companies should first... a) like their own page b) create a marketing strategy c) write a blog post announcing the page d) submit a press release announcing the page
b
For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies? a) it gives them the access to their prospects' personal information b) it doubles as a search engine optimal tool c) they generate income every time the button is clicked d) it initiates a Google+ hangout
b
It is possible to build a following on Twitter with zero financial investment. (True or False)
True
Information you list on your Facebook profile can be used by companies to market their goods and services (True or False)
True
It's not likely that industry experts will respond to a question posted by a student. (True or False)
False
In order to be effective, tweets should be consistent. (True or False)
True
In which decade did television begin to generate more advertising revenue than print and radio? a) 1940s b) 1950s c) 1960s d) 1970s
b
Social media marketing primarily seeks to enhance what aspect of a product? a) its visibly b) its popularity c) its price point d) its customer reviews
b
In the about section of a product Facebook page, you can include... a) a video b) a sideshow c) a link to your blog d) a webinar
c
Initially, the people a company should follow on Twitter are those who... a) have many followers b) will likely follow them back c) are in a related industry d) will be potential customers
c
Social media marketing began in the mid... a) 1970s b) 1980s c) 1990s d) 2000s
c
What academic and professional field is very closely related to marketing? a) education b) technology c) psychology d) history
c
When does Google AdWords charge a company? a) when they sign up b) when their ad appears c) when a web user clicks on the ad d) when a web user makes a purchase
c
