Social Media Final

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box? a. Technology b. Tech c. #tech d. #tech info

#tech

Posting job leads on social media sites decreases the average company's recruiting costs by about a. 10% b. 30% c. 50% d. 80%

50%

Pins on Pinterest can be linked to a. Your blog b. Your website c. Other social media accounts d. All of the above

All of the above

Collaborating face-to-face with colleagues across the globe is easy thanks to a. Google Reader b. Google Drive c. Google Maps d. Google+ Hangouts

Google+ Hangouts

Social media marketing began in the mid a. 1970s b. 1980s c. 1990s d. 2000s

1990s

In the About section of a product Facebook page, you can include a. A video b. A slideshow c. A link to your blog d. A webinar

A link to your blog

From a customer's or client's perspective, a brand is a. A logo b. A motto c. A philosophy d. A promise

A promise

Before submitting a blog post, you should a. Proofread it b. Decide whether to allow comments c. Ensure that it's not offensive in any way d. All of the above

All of the above

Before using your Twitter account to market your personal brand, you should evaluate a. Your profile picture b. Your bio c. Your tweets d. All of the above

All of the above

Before watching a video on YouTube for educational purposes, you should first a. Determine the length of the video b. Read through some of the comments c. Look at the number of likes and dislikes d. All of the above

All of the above

By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse a. Internships b. Work studies c. Research projects d. Entry-level jobs

Entry-level jobs

Companies are allowed to exceed the 140 character limit on Twitter. a. True b. False

False

Companies must pay a fee to have a Facebook timeline. a. True b. False

False

Even elementary school students can benefit from the educational aspects of LinkedIn. a. True b. False

False

Formal academic prose should be used when writing a company blog post. a. True b. False

False

Humor plays no part in establishing a personal brand. a. True b. False

False

It's not likely that industry experts will respond to a question posted by a student. a. True b. False

False

It's ok to share personal information on Facebook with your professional contacts. a. True b. False

False

LinkedIn is the most visual of all social media sites. a. True b. False

False

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. a. True b. False

False

You can use the same email address for both a personal page and a product page on Twitter. a. True b. False

False

You must have an Apple device in order to use Google+ Hangouts. a. True b. False

False

Which feature of Google Groups helps keep information organized? a. Folders b. Circles c. Hangouts d. Bookmarks

Folders

The best way to locate information about a particular topic is to search by a. Keyword b. Handle c. Category d. Hashtag

Hashtag

In order to use Pinterest effectively, you must have a. Several different pinboards b. At least 100 followers c. High-quality pictures d. All of the above

High-quality pictures

Whether or not you "friend" a client on a social media network should depend on a. The relationship you have with that client b. How much the client pays you c. How you use that social media network d. Whether or not you share mutual friends with that client

How you use that social media network

Why should professionals create personal brands for themselves? a. To better represent the company they work for b. To impress their colleagues c. To remain gainfully employed d. All of the above

To remain gainfully employed

What made social media the most transformative development in marketing thus far? a. Its ability to connect customers with one another b. Its ability to increase brand visibility c. Its ability to connect customers with the company in real-time d. Its ability to generate revenue

Its ability to connect customers with the company in real-time

Social media marketing primarily seeks to enhance what aspect of a product? a. Its visibility b. Its popularity c. Its price point d. Its customer reviews

Its popularity

SEO integrates what into web content in order to attract more visitors to a site? a. Keywords b. Calls to action c. Images d. Videos

Keywords

In order to gain anything educational from Twitter, you must a. Limit the number of people you follow b. Use it in tandem with another social media platform c. Follow academic professors from various universities d. Know which hashtags to use in order to join a conversation

Know which hashtags to use in order to join a conversation

In order to access discounts and promotions from a company's Facebook Timeline, you must first a. Like the page b. Comment on the page c. Share the page with a friend d. None of the above

Like the page

Which of the following social media tools is least useful for making professional connections? a. Liking YouTube videos b. Twitter hashtags c. LinkedIn d. Blogs

Liking YouTube videos

The social media platform best-suited for professional networking is a. Twitter b. LinkedIn c. Google+ d. Facebook

LinkedIn

Which social media platform is most useful for learning about the industry in which you wish to one day work? a. Facebook b. Google+ c. Twitter d. LinkedIn

LinkedIn

It is a good idea to check your Feedly account at least a. Once a day b. Twice a day c. Three times a day d. Four times a day

Once a day

When marketing a personal brand via a blog post, what tone should you use? a. Personable but professional b. Formal and academic c. Casual and friendly d. Engaging and humorous

Personable but professional

Print media experienced a revival in 1981 as a result of what device? a. Typewriter b. Copy machine c. Personal computer d. Fax machine

Personal Computer

Educational content on the Internet is a. Limited b. Nonexistent c. Potentially overwhelming d. Impossible to organize

Potentially overwhelming

Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is a. Compelling b. Private c. Professional d. Public

Professional

Videos that appear on the top of the search results page on YouTube are a. The videos that have the most likes b. The videos that are most relevant to the search term c. The longest videos related to the search term d. Promoted videos that function as advertisements

Promoted videos that function as advertisements

From 1995 to 1997, the number of web users a. doubled b. tripled c. quadrupled d. remained the same

Quadrupled

Which of the following would make a good headline on LinkedIn? a. Graduate Student from New York b. Need a Job c. Studying Educational Technology at University of Florida d. Hardworking Student Looking for Employment

Studying Educational Technology at University of Florida

Which of the following features of Google Groups allows users to share notes and research with other members? a. Folders b. Favorites c. Real-time editing d. Chat

Real-time editing

In order to increase exposure, marketers using Pinterest should encourage their followers to a. Make comments on their pins b. Pin images from the company's website onto their own pinboards c. Repin the company's pins d. Send a link to the company's pinboard to their friends

Repin the company's pins

Before you begin marketing your personal brand, you need to have a plan to protect your a. Assets b. Privacy c. Reputation d. Safety

Reputation

By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your a. Location b. References c. Interests d. Resume

Resume

In order to reach a larger audience, marketers should encourage their followers to a. Tell their friends about the product b. Retweet their tweets c. Write a customer review d. Like them on Facebook

Retweet their tweets

People following your Twitter followers will see your tweets in their newsfeed as soon as your followers a. Send you a direct message b. Retweet you c. Begin to follow you d. All of the above

Retweet you

Before posting a question on LinkedIn, it's a good idea to a. Read all of the other questions posted b. Google the question first c. Search for a duplicate question d. Ask your teacher the question

Search for a duplicate question

Companies should begin researching hashtags by a. Finding trending tweets b. Looking at the hashtags other people in their industry use c. Searching www.hashtags.org d. Googling different hashtags

Searching www.hashtags.org

It's more important than ever to remain knowledgeable about your industry primarily because a. Competition for jobs is fierce b. Technology is causing industries to change at a rapid pace c. To avoid being laid off in our volatile job market d. More opportunities will be made available to you

Technology is causing industries to change at a rapid pace

On your professional blog, you should write primarily about a. Yourself and your professional qualities b. Your hobbies and interests c. Your academic qualifications d. Topics pertaining to your career goal

Topics pertaining to your career goal

Desktop publishing made print media more cost-effective. a. True b. False

True

Facebook product pages come with unique web addresses. a. True b. False

True

Google AdWords was the first Pay-per-Click provider. a. True b. False

True

Google Groups can be public or private. True False

True

In order to be effective, tweets should be consistent. a. True b. False

True

Information you list on your Facebook profile can be used by companies to market their goods and services. a. True b. False

True

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts. a. True b. False

True

Many companies now have employees located in various places across the world. a. True b. False

True

Short paragraphs are more suitable for a blog post. a. True b. False

True

The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform. a. True b. False

True

The profile picture that you plan to use to market your personal brand on social media networks should feature you only. a. True b. False

True

Watching YouTube videos has the potential to increase your grades. a. True b. False

True

Which of the following is the best way to keep up with trends in your industry? a. Read the newspaper b. Watch the news c. Conduct scholarly research d. Use social media

Use social media

When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter? a. Use the right hashtag in your tweets b. Post a message inviting people to follow you c. Use the search function d. All of the above

Use the search function

To attract new followers on Twitter, companies should focus most on a. Choosing a catchy handle b. Writing a compelling bio c. Drafting clever tweets d. Using popular hashtags

Using popular hashtags

When does Google AdWords charge a company? a. When they sign up for an ad campaign b. When their ad appears on the first page of search results c. When a web user clicks on the advertisement d. When a web user makes a purchase

When a web user clicks on the advertisement

Which tried and true marketing strategy does social media leverage on a mass scale? a. Reciprocity b. Scarcity c. Live demos d. Word of mouth

Word of mouth

Your LinkedIn summary should be most like a. Your Facebook "About" section b. Your Blog introduction c. Your Twitter bio d. Your resume

Your resume

In 2006, how many different blogs were on the Web? a. Over 20 million b. Over 30 million c. Over 40 million d. Over 50 million

Over 50 million

The title of a blog post should be a. Catchy b. Short c. Generic d. All of the above

Catchy

The tone of your Twitter bio should be a. Formal and scholarly b. Witty and clever c. Credible and enthusiastic d. Stiff and serious

Credible and enthusiastic

In order to be a good marketer, you must understand people's a. Emotions b. Motives c. Thought processes d. All of the above

All of the above


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