Social Media Final
If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box? a. Technology b. Tech c. #tech d. #tech info
#tech
Posting job leads on social media sites decreases the average company's recruiting costs by about a. 10% b. 30% c. 50% d. 80%
50%
Pins on Pinterest can be linked to a. Your blog b. Your website c. Other social media accounts d. All of the above
All of the above
Collaborating face-to-face with colleagues across the globe is easy thanks to a. Google Reader b. Google Drive c. Google Maps d. Google+ Hangouts
Google+ Hangouts
Social media marketing began in the mid a. 1970s b. 1980s c. 1990s d. 2000s
1990s
In the About section of a product Facebook page, you can include a. A video b. A slideshow c. A link to your blog d. A webinar
A link to your blog
From a customer's or client's perspective, a brand is a. A logo b. A motto c. A philosophy d. A promise
A promise
Before submitting a blog post, you should a. Proofread it b. Decide whether to allow comments c. Ensure that it's not offensive in any way d. All of the above
All of the above
Before using your Twitter account to market your personal brand, you should evaluate a. Your profile picture b. Your bio c. Your tweets d. All of the above
All of the above
Before watching a video on YouTube for educational purposes, you should first a. Determine the length of the video b. Read through some of the comments c. Look at the number of likes and dislikes d. All of the above
All of the above
By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse a. Internships b. Work studies c. Research projects d. Entry-level jobs
Entry-level jobs
Companies are allowed to exceed the 140 character limit on Twitter. a. True b. False
False
Companies must pay a fee to have a Facebook timeline. a. True b. False
False
Even elementary school students can benefit from the educational aspects of LinkedIn. a. True b. False
False
Formal academic prose should be used when writing a company blog post. a. True b. False
False
Humor plays no part in establishing a personal brand. a. True b. False
False
It's not likely that industry experts will respond to a question posted by a student. a. True b. False
False
It's ok to share personal information on Facebook with your professional contacts. a. True b. False
False
LinkedIn is the most visual of all social media sites. a. True b. False
False
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. a. True b. False
False
You can use the same email address for both a personal page and a product page on Twitter. a. True b. False
False
You must have an Apple device in order to use Google+ Hangouts. a. True b. False
False
Which feature of Google Groups helps keep information organized? a. Folders b. Circles c. Hangouts d. Bookmarks
Folders
The best way to locate information about a particular topic is to search by a. Keyword b. Handle c. Category d. Hashtag
Hashtag
In order to use Pinterest effectively, you must have a. Several different pinboards b. At least 100 followers c. High-quality pictures d. All of the above
High-quality pictures
Whether or not you "friend" a client on a social media network should depend on a. The relationship you have with that client b. How much the client pays you c. How you use that social media network d. Whether or not you share mutual friends with that client
How you use that social media network
Why should professionals create personal brands for themselves? a. To better represent the company they work for b. To impress their colleagues c. To remain gainfully employed d. All of the above
To remain gainfully employed
What made social media the most transformative development in marketing thus far? a. Its ability to connect customers with one another b. Its ability to increase brand visibility c. Its ability to connect customers with the company in real-time d. Its ability to generate revenue
Its ability to connect customers with the company in real-time
Social media marketing primarily seeks to enhance what aspect of a product? a. Its visibility b. Its popularity c. Its price point d. Its customer reviews
Its popularity
SEO integrates what into web content in order to attract more visitors to a site? a. Keywords b. Calls to action c. Images d. Videos
Keywords
In order to gain anything educational from Twitter, you must a. Limit the number of people you follow b. Use it in tandem with another social media platform c. Follow academic professors from various universities d. Know which hashtags to use in order to join a conversation
Know which hashtags to use in order to join a conversation
In order to access discounts and promotions from a company's Facebook Timeline, you must first a. Like the page b. Comment on the page c. Share the page with a friend d. None of the above
Like the page
Which of the following social media tools is least useful for making professional connections? a. Liking YouTube videos b. Twitter hashtags c. LinkedIn d. Blogs
Liking YouTube videos
The social media platform best-suited for professional networking is a. Twitter b. LinkedIn c. Google+ d. Facebook
Which social media platform is most useful for learning about the industry in which you wish to one day work? a. Facebook b. Google+ c. Twitter d. LinkedIn
It is a good idea to check your Feedly account at least a. Once a day b. Twice a day c. Three times a day d. Four times a day
Once a day
When marketing a personal brand via a blog post, what tone should you use? a. Personable but professional b. Formal and academic c. Casual and friendly d. Engaging and humorous
Personable but professional
Print media experienced a revival in 1981 as a result of what device? a. Typewriter b. Copy machine c. Personal computer d. Fax machine
Personal Computer
Educational content on the Internet is a. Limited b. Nonexistent c. Potentially overwhelming d. Impossible to organize
Potentially overwhelming
Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is a. Compelling b. Private c. Professional d. Public
Professional
Videos that appear on the top of the search results page on YouTube are a. The videos that have the most likes b. The videos that are most relevant to the search term c. The longest videos related to the search term d. Promoted videos that function as advertisements
Promoted videos that function as advertisements
From 1995 to 1997, the number of web users a. doubled b. tripled c. quadrupled d. remained the same
Quadrupled
Which of the following would make a good headline on LinkedIn? a. Graduate Student from New York b. Need a Job c. Studying Educational Technology at University of Florida d. Hardworking Student Looking for Employment
Studying Educational Technology at University of Florida
Which of the following features of Google Groups allows users to share notes and research with other members? a. Folders b. Favorites c. Real-time editing d. Chat
Real-time editing
In order to increase exposure, marketers using Pinterest should encourage their followers to a. Make comments on their pins b. Pin images from the company's website onto their own pinboards c. Repin the company's pins d. Send a link to the company's pinboard to their friends
Repin the company's pins
Before you begin marketing your personal brand, you need to have a plan to protect your a. Assets b. Privacy c. Reputation d. Safety
Reputation
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your a. Location b. References c. Interests d. Resume
Resume
In order to reach a larger audience, marketers should encourage their followers to a. Tell their friends about the product b. Retweet their tweets c. Write a customer review d. Like them on Facebook
Retweet their tweets
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers a. Send you a direct message b. Retweet you c. Begin to follow you d. All of the above
Retweet you
Before posting a question on LinkedIn, it's a good idea to a. Read all of the other questions posted b. Google the question first c. Search for a duplicate question d. Ask your teacher the question
Search for a duplicate question
Companies should begin researching hashtags by a. Finding trending tweets b. Looking at the hashtags other people in their industry use c. Searching www.hashtags.org d. Googling different hashtags
Searching www.hashtags.org
It's more important than ever to remain knowledgeable about your industry primarily because a. Competition for jobs is fierce b. Technology is causing industries to change at a rapid pace c. To avoid being laid off in our volatile job market d. More opportunities will be made available to you
Technology is causing industries to change at a rapid pace
On your professional blog, you should write primarily about a. Yourself and your professional qualities b. Your hobbies and interests c. Your academic qualifications d. Topics pertaining to your career goal
Topics pertaining to your career goal
Desktop publishing made print media more cost-effective. a. True b. False
True
Facebook product pages come with unique web addresses. a. True b. False
True
Google AdWords was the first Pay-per-Click provider. a. True b. False
True
Google Groups can be public or private. True False
True
In order to be effective, tweets should be consistent. a. True b. False
True
Information you list on your Facebook profile can be used by companies to market their goods and services. a. True b. False
True
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts. a. True b. False
True
Many companies now have employees located in various places across the world. a. True b. False
True
Short paragraphs are more suitable for a blog post. a. True b. False
True
The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform. a. True b. False
True
The profile picture that you plan to use to market your personal brand on social media networks should feature you only. a. True b. False
True
Watching YouTube videos has the potential to increase your grades. a. True b. False
True
Which of the following is the best way to keep up with trends in your industry? a. Read the newspaper b. Watch the news c. Conduct scholarly research d. Use social media
Use social media
When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter? a. Use the right hashtag in your tweets b. Post a message inviting people to follow you c. Use the search function d. All of the above
Use the search function
To attract new followers on Twitter, companies should focus most on a. Choosing a catchy handle b. Writing a compelling bio c. Drafting clever tweets d. Using popular hashtags
Using popular hashtags
When does Google AdWords charge a company? a. When they sign up for an ad campaign b. When their ad appears on the first page of search results c. When a web user clicks on the advertisement d. When a web user makes a purchase
When a web user clicks on the advertisement
Which tried and true marketing strategy does social media leverage on a mass scale? a. Reciprocity b. Scarcity c. Live demos d. Word of mouth
Word of mouth
Your LinkedIn summary should be most like a. Your Facebook "About" section b. Your Blog introduction c. Your Twitter bio d. Your resume
Your resume
In 2006, how many different blogs were on the Web? a. Over 20 million b. Over 30 million c. Over 40 million d. Over 50 million
Over 50 million
The title of a blog post should be a. Catchy b. Short c. Generic d. All of the above
Catchy
The tone of your Twitter bio should be a. Formal and scholarly b. Witty and clever c. Credible and enthusiastic d. Stiff and serious
Credible and enthusiastic
In order to be a good marketer, you must understand people's a. Emotions b. Motives c. Thought processes d. All of the above
All of the above
