Social Media Marketing- Chapter 1
The Seven Myths of SMM
#1-Social Media is Just a Fad #2-Social Media is Just for the Young #3-There is no Return on SMM #4-SMM Isn't Right for This Business #5-SMM is New (the technology is new but the principle is not) #6-Social Media is Too Time-Consuming (social media does require a consistent time commitment) #7-Social Media is Free
The History of SMM
-SMM became viable with the development of the Internet in the late 1960's -The early Internet was created for the use of professors and researchers working for the department of defense -ARPANET= Advanced Research Projects Agency Network, a core of what would become the internet -The first spam email was sent in 1978
What are the characteristics of a successful social media marketer?
-Stay on top of social media trends -Be prepared to think & act quickly -Be comfortable with analytics -Learn to write for social media -Establish and maintain your social media presence -In all you do, show yourself to be an effective user of social media
Trust Building
-companies must develop trusting relationships with their audience
SMM has a number of important aspects:
1) Creating a buzz/newsworthy events, videos, tweets or blog entries that attract attention and have the potential to become viral in nature 2) corporations/brands can create pages on major social platforms where they can offer followers info & promos - like coupons 3) Based around online convos, SMM is not controlled by the organization 4) Social media is part of a larger media ecosystem of owned, paid and earned media, which represents a way for marketers to leverage their own brand efforts
Control vs. Contributions
Control is traditional marketing Contributions is social media marketing -SMM emphasizes audience contribution & relinquishes over large parts of the content
Developing a Personal Brands Online:
Step #1: Discover Step #2: Create Step #3: Communicate Step #4: Maintain
Careers in SMM
There are many types of positions available in SMM. These are only a few selected job titles from a much longer list on a career website: Blogger, Community Manager, Digital Media Manager, Director, Social Media Marketing, Engagement Manager, Interactive Media Associate, Social Media Account Executive
What is SMM?
social media marketing refers to the process of gaining website traffic or attention through social media sites