social media marketing chapter 1
social software examples
-applications that allow users to interact, create, and share data online ex: Mixlr xtranormal, prezi
LARA Framework
1. listen to customer conversations 2. analyze those conversations 3.relate this information to existing information within your enterprise 4. act on those customer conversations
social CRM
Social Customer Relationship Management -embraces software and processes that include the collective intelligence of a firms customers to more finely tune the offer and build intimacy between an organization and its customers
channels in the social community zone
Social networking sites, message boards and forums, and wikis
digital native
Someone who grew up with computers, video games, and the Internet from the time she or he was born and is comfortable using these technologies
service recovery
actions an organization takes to correct mishaps and win back dissatisfied customers LARA framework
social publishing
assist in dispersing media to an audience
what are social publishing sites
blogs, micro sharing, mediasharing, social bookmarking, and news sites. social publishing made it possible for people to share their content without the barriers and gatekeeping of traditional publishing
wiki
collaborative online work spaces
algorithms
complex mathematical formulas used to personalize the content you see in your news feed, recommend friend connections, and more
social community
describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification -two way and multiway communication -collaborate, conversation and sharing experiences
web 2.0
developments in online technology that enable interactive capabilities in an environment characterized by user control, freedom, and dialogue. connects networks of people as well as networks of information
which person best fits the description of a digital native
johnny the college student who checks social media every morning
mass media
means of communication that can reach a large number of individuals
synchronous interactions
occur in real time, such as when you text back and forth with a friend
micromarket
once considered to small and inaccessible; niche products that appeal to small specialized groups
forum
one of the oldest venues of social media -focused entirely on discussion -people post content
push messaging/marketing
one way communication delivered to a target audience
3 core types of media marketers have access to
paid, owned, and earned
5 P's of marketing
product, price, promotion, place, and PARTICIPATION
monetization
refers to how a business earns revenue.
social and traditional media both have
several channels and within each channel their are specific vehicles
4 zones of social media
social community, social publishing, social entertainment, social commerce
social entertainment examples
social games, social music, video and social television ex: youtube, twitter, and spotify
interruption-disruption model
the goal is to create programming that is interesting enough to attract people to watch it or listen to it, then when they have your attention they interrupt the programming to bring a commercial message and sell ad space to marketers.
social media
the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility
social commerce
the use of social media in the online shopping, buying and selling of products and services
web 1.0
was a network of connected information with passive consumers
asynchronous interactions
which dont require all participants to respond immediately such as when you email a friend and get an answer the next day